Author: Athira K

Building The Ideal Startup Marketing Team: Structure, Size, And Specializations

Starting a startup business is an exciting adventure that often requires careful planning and execution. One crucial pillar of any startup is its marketing strategy. A strong marketing team can be the key to success for any new company.  So, how do you set up a proper marketing team for your startup? Don’t worry; in …

How to Crack the Code for Effective Conversion Rate Optimization in SaaS Platforms?

Does increasing your conversion rate by a small percentage highly benefit more revenue in b2b saas companies? Yes, improving your conversion rates can boost brand trust, enhance user experience, refine messaging, and increase adaptability to customer feedback. It’s about crafting an online experience that resonates with each visitor, turning potential interest into committed action and …

10 Proven Marketing Ideas For Startup Success

Are you starting a new startup business and trying to build a strong audience? We all know that everyone wants maximum revenue for their service or product, such as more clicks, conversions, and traffic. The key to achieving all of this is effective MARKETING. By creating a solid marketing strategy, you can easily achieve the …