20+ Best SaaS SEO Agencies That Startups Can Hire in 2025

SaaS businesses worldwide are eager to discover optimal solutions that propel them to the forefront of the global market.

According to a recent survey, top-tier SaaS companies rely on organic search for up to 68% of their leads. Also, 90% of startup founders believe SEO is a crucial driver for brand awareness.

To stay ahead in the competitive global market, businesses need to possess an understanding of B2B SaaS SEO and other digital marketing services.

Also, B2B SaaS SEO and digital marketing services have now become inevitable for businesses. Handling B2B SaaS SEO involves numerous activities. These include optimizing websites, enhancing business visibility, driving revenue growth, and many more.

Does it seem overwhelming to consider all of these factors?

Don’t worry at all. Get in touch with the top-notch professionals specializing in B2B SaaS SEO services.

Well, for the time being, let’s delve into a few of the top B2B SaaS SEO agencies that have the potential to take your business to new levels in the global marketplace.

Why SEO Matters for SaaS Companies?

If you’re running a SaaS company, you already know that getting in front of the right audience is half the battle. Unlike traditional businesses that might rely on foot traffic or word-of-mouth, SaaS companies live and die by their online visibility.

That’s where SEO comes in, and it’s a growth engine that can bring in a steady stream of potential customers without the constant drain of ad spending.

1. It’s a Cost-Effective Way to Attract Customers

Once you cut the budget, the traffic disappears. SEO, on the other hand, is like planting a tree. It takes time to grow, and it keeps bringing in leads month after month. A well-optimized site helps you rank for the searches that matter, putting your product in front of people actively looking for a solution like yours.

2. Leads From SEO Convert Better

Think about it when someone searches for something like “best SaaS project management software”, they’re not just browsing. They have a problem, and they’re looking for the right tool to solve it. If your site ranks at the top and provides the answers they need, they’re far more likely to sign up than someone who just stumbled onto your ad.

3. It Keeps You Ahead of the Competition

The SaaS market is very competitive. Every day, new startups pop up, all fighting for attention. If your competitors overlook search results, they’re grabbing leads before you even get a chance. A reliable SEO strategy helps you level the playing in the SaaS industry.

4. It Boosts Product Discovery

SaaS companies invest heavily in content like blogs, whitepapers, case studies, and webinars. But if that content isn’t optimized for search, it’s like throwing a message in a bottle and hoping the right person finds it. SEO ensures your content gets discovered by the right target audience at the right time, driving organic traffic that converts.

5. SEO Scales as You Grow

Unlike paid marketing, which requires constant reinvestment, SEO compounds over time. As your content ranks higher, your traffic grows, and your brand gains authority, all without increasing your ad spend. It’s a scalable growth engine that continues working even when you’re not actively pouring money into it.

6. It Builds Trust and Credibility

All people trust Google’s organic results more than ads. When your SaaS product consistently ranks at the top for industry-related searches, it instantly boosts your credibility. It tells potential customers, “Hey, this company knows what they’re doing.” And in a space where trust is everything, that will help you get more customers to your business.

Top 20+ B2B SaaS SEO Agencies That Startups Can Hire in 2025

Here are the top 23 B2B SaaS SEO agencies that can help take your business to the next level.

1. growth.cx

When it comes to full-service B2B SaaS digital marketing agencies, growth.cx shines as a top choice Their strategic mindset and unwavering commitment to delivering quality results make them stand out. By delving into the nuances of each business, growth.cx can effectively implement B2B SaaS methodologies. This enables them to craft tailored solutions that help clients achieve their specific objectives.

Choosing growth.cx means equipping your business with unmatched expertise in B2B SaaS SEO techniques. Their profound expertise enables them to devise customized solutions that yield optimal results. growth.cx leverages exceptional B2B SaaS growth hacking technique 

When it comes to SEO for SaaS, growth.cx is dedicated to delivering ongoing growth hacking solutions. Furthermore, they adopt a holistic, end-to-end strategy to enable you to connect with qualified leads at all stages of the funnel.

The multitude of B2B SaaS SEO services they provide includes:

• Full Service
• Content Marketing
• Cold Emailing
• Website Development
• Account Based Marketing
• Explainer Video
• Performance Marketing
• Fractional CMO
• Social Media Marketing
• Lead Generation
• Website Maintenance

Top Case Studies

1. SurveySensum

SurveySensum, is an AI-powered innovative solution for online surveys. Surveysensum redefines efficiency and interactivity, empowering businesses to construct engaging questionnaires effortlessly.

Ideal Customer Profile

Regions	US, Indonesia, India
Buyer Persona	CX professionals, Marketing professionals, HR managers, Product managers
Domains	Retail, Automotive industry, Banking, Healthcare
Company size	Small, Medium, and Enterprises

What we did

• Technical SEO
• On page SEO
• Off-page SEO
• Backlinking outreach
• Content calendar for each quarter
• Pillar and Cluster Keyword Analysis
• Pillar and Cluster topics
• Market research and competitor analysis

Results

AI-enabled CX Management platform SurveySensum generated $135k ARR in just 9 months through innovative, multi-channel surveys and actionable insights.

2. Factors.ai

Factors.ai is a B2B marketing analytics software company that helps businesses make sense of their data and make smarter, faster decisions. It offers an out-of-the-box marketing analytics solution that is designed to be easy to use and understand.

Ideal Customer Profile

Regions	US, India
Buyer Persona	C-level executives and CMOs
Domains	Finance, Education, Architecture, Software, E-commerce
Company size	Large Businesses and Enterprises

growth.cx helped in 

• Technical SEO
• On page SEO
• Off-page SEO
• Backlinking outreach
• Content calendar for each quarter
• Pillar and Cluster Keyword Analysis
• Pillar and Cluster topics
• Market research and competitor analysis

Achievements

291% growth in organic traffic within 5 months. 230% in total impressions.

3. SalesQL

SalesQL is a tool that helps you find personal and business emails, as well as phone numbers, on LinkedIn profiles. You can use it as Google Chrome or Microsoft Edge Extension.

Ideal Customer Profile

Regions	USA
Buyer Persona	Marketing Specialists, Performance Marketers, Sales Associates
Domains	Healthcare, Software, Hospitality
Company size	Medium Businesses and Enterprises

growth.cx helped in 

• Content Marketing
• SEO Marketing
• Social Media Marketing

Achievements

Achieved 116% increase in organic traffic in just 3 months.

4. Retable

Retable is a customizable and user-friendly data management tool with ready-to-use templates like HR applicant tracking and social media calendar. It also offers game-changing features like a map view and QR code column.

Ideal Customer Profile

Regions	USA, UK, India, Turkey
Buyer Persona	Project Managers, HR & Recruitment Specialists & Managers, Operations managers
Domains	NGOs, SaaS, Banking, Telecom
Company size	Small, Medium and Enterprises

growth.cx helped in 

• Technical SEO
• On page SEO
• Off-page SEO
• Backlinking outreach
• Content calendar for each quarter
• Pillar and Cluster Keyword Analysis
• Pillar and Cluster topics
• Market research and competitor analysis

5. Schoolvoice

Schoolvoice serves as a comprehensive digital hub engineered specifically for educational institutions, facilitating streamlined communication and optimal organization within their community. 

Ideal Customer Profile

Regions	US, India
Buyer Persona	Education institution decision-makers
Domains	Education
Company size	Small, Medium Business And Enterprises

growth.cx helped in 

• Technical SEO
• On page SEO
• Off-page SEO
• Backlinking outreach
• Content calendar for each quarter
• Pillar and Cluster Keyword Analysis
• Pillar and Cluster topics
• Market research and competitor analysis

Achievements

With proper strategies and implementation, growth.cx helped Schoolvoice increase organic traffic by 1202% within 11 months.

6. Foaps

Foaps is a B2B SaaS centralized order management system used to handle multiple online food orders from various food delivery partners through a consolidated dashboard.

Ideal Customer Profile

Regions	US, India
Buyer Persona	C-Level executives and CMOs
Domains	Finance, Education, Architecture, Software, E-commerce
Company size	Large Businesses and Enterprises

growth.cx helped in 

• Technical SEO
• On page SEO
• Off-page SEO
• Backlinking outreach
• Content calendar for each quarter
• Pillar and Cluster Keyword Analysis
• Pillar and Cluster topics
• Market research and competitor analysis

Achievements

• Reduced CPL by 68.78%. 
• Generated 730+ leads in just 3 months. 
• Improved lead quality by 85% and SQL by 15% through the implementation of video ads.  
• Built a predictable pipeline in 45 days.

2. Skale

Skale is an SEO and link-building agency that specializes in providing in-depth SaaS SEO strategies to SaaS firms. Their services aim to increase conversions, drive website traffic, and boost search engine rankings. Their expertise helps businesses gain a better understanding of their target audience.

The B2B SaaS SEO services they offer include:

• Content strategy
• SEO Consulting
• Content optimization
• Link building

3. Simple Tiger

SimpleTiger is a content marketing agency that focuses on developing effective strategies. They specialize in creating compelling content that drives quality traffic and leads. They provide comprehensive monthly reports and SEO dashboards. These reports analyze the key performance indicators and uncover potential opportunities for growth.

The B2B SaaS SEO services they offer include:

• SEO strategy
• Link building
• Technical Optimization
• Content writing

4. Accelerate Agency

Accelerate Agency is associated with a data-driven strategy, leveraging a powerful blend of human expertise, data analysis, and machine learning. By analyzing these data, they can create targeted marketing campaigns and tailor your products accordingly.

The B2B SaaS SEO services they offer include:

• Content marketing 
• SEO to outreach 
• Link building

5. Directive Consulting

Directive Consulting is an SEO agency that is on a mission to help businesses reach their full potential through performance marketing. They employ advanced tools and techniques to uncover hidden opportunities and drive tangible results for their clients.

The B2B SaaS SEO services they offer include:

• SEO
• Paid marketing
• Video Marketing
• Marketing strategy

6. Single Grain

Single Grain is an SEO agency that adopts a holistic approach to marketing. They blend traditional strategies with innovative solutions to assist clients in reaching their growth objectives. The digital agency acknowledges the distinct challenges encountered by businesses operating in the SaaS, e-commerce, and crypto industries. They can offer targeted strategies and techniques to overcome obstacles and drive growth.

The B2B SaaS SEO services they offer include:

• Content marketing
• PPC
• Facebook advertising
• Conversion rate optimization

7. RevenueZen

RevenueZen is a B2B SaaS SEO agency specializing in creating demand through organic search. Their SEO research and analysis begin with an evaluation of your existing client acquisition channels. They develop a strategy that capitalizes on your strengths and addresses areas of improvement.  

The B2B SaaS SEO services they offer include:

• SEO strategy
• Technical SEO audits
• Link building

When exploring various B2B SaaS SEO services, growth.cx stands out by offering not only tailored solutions but also comprehensive coverage of all the services necessary to make your business globally competitive.

8. Refine Labs

Refine Labs is at the forefront of SaaS SEO and digital marketing strategies. They are known for their data-driven approach. And they focus on generating high-quality leads and accelerating revenue growth for SaaS companies. RefineLabs stands out for its commitment to marketing strategies with business objectives.

Refine labs services offered:

• Demand Strategy
• Paid Media Execution
• Creative & Content
• Marketing and Demand

9. Olivine

Olivine Marketing offers specialized SEO services for SaaS companies. They emphasize organic growth and sustainable digital strategies. Their approach combines deep industry knowledge with an understanding of search engine algorithms. And ensuring their clients achieve a solid online presence. Olivine’s team excels at creating customized content strategies and technical SEO solutions.

Olivine services offered:

• Go-To-Marketing Strategy
• Product Marketing
• Website Content and Design
• Sales Enablement
• Brand Design
• Competitive Intelligence

10. NoGood

NoGood is a dynamic SaaS SEO agency known for its agile and results-driven approach. They specialize in helping SaaS companies optimize their online presence through SEO practices. Their experts focus on delivering measurable results with the latest SEO techniques and tools. It also helps to drive traffic, improve search rankings, and increase conversions.

NoGood services offered:

• SEM/PPC
• Social Ads
• SEO
• Content Marketing
• Performance Branding
• Email Marketing
• Video Marketing
• SMS Marketing

11. MADX

MADX Digital stands out in the SaaS SEO landscape for its comprehensive and innovative approach to digital marketing. They offer a full suite of services, including keyword research, technical optimization, content marketing, and link-building strategies specifically designed for SaaS platforms. They help maximize search rankings and traffic for SaaS businesses, making them a company’s preferred choice.

MADX services offer:

• SEO for SaaS
• Link Building
• Content Marketing
• Technical Optimization
• Keyword Research

12. Codeless

Codeless is a SaaS SEO agency that offers a reliable and repeatable process that guarantees a long-term, top-tier return on investment (ROI). The team has developed a workflow that has proven to deliver content that ranks high on search engine results pages (SERPs) at scale while aligning with acquisition goals, providing scalable search engine optimization (SEO), and operationalizing editorial processes. The team combines its expertise in SEO and content strategy to deliver predictable ROI over the long term.

Codeless offering services, 

• Advisory
• SEO only
• Content only
• SEO + content
• Video

13. WebFX

WebFX is your digital marketing agency that propels your business and comes with an expert team. WebFX provides an array of integrated digital marketing solutions that drive traffic and generate leads. They help drive website traffic, create and manage powerful ad campaigns, and improve brand messaging and conversions. WebFX has 1100+ satisfied customers who drive digital revenue. In SaaS SEO services, they help with SEO audits, SEO optimizations, SEO strategy, full-funnel ROI tracking, and SEO content. 

WebFX offers services,

• SEO Lead Generation
• Revenue Marketing & CRO
• UX & Interactive

14. Growfusely

Growfusely is an SEO that helps SaaS companies achieve results. The team helps with unique offerings that help in building high-quality traffic. They help to optimize every on-page service, from title tags to calls to action buttons, to set up pages for optimal traffic and conversions. Growfusely performs getting backlinks from relevant and high-quality websites to build a healthy link that results in top rankings. 

Growfusely offering services,

• SEO
• Link building
• Creative services
• Content marketing
• Content writing
• Digital PR

15. SmartSites

SmartSites was founded in 2011 in New Jersey. They offer services that include SEO, web design, pay-per-click advertising, email & sms marketing, and social media marketing. They have experts who understand the challenges faced by SaaS businesses, which helps in marketing potential. This SaaS SEO agency offers PPC marketing for SaaS websites and has a proven track record of delivering results for SaaS businesses through their campaigns. 

SmartSites offering services,

• Web design
• SEO
• Social media marketing
• PPC
• Email marketing

16. Omniscient Digital

Omniscient Digital provides quality SaaS SEO services. They have experience in PPC and conversion rate optimization for b2b software companies and help companies develop and execute strategies that help your business SEO. It comes with research & strategy, implementation, monitoring performance, and iteration & optimization. The leadership team at Omniscient Digital has extensive experience in content, SEO, and growth strategies in b2b saas companies. 

The B2B SaaS SEO services they offer include:

• SEO & content strategy
• Content production
• Content optimization
• Link building
• Technical SEO
• Digital Analytics

17. Growthner

Growthner is a B2B SaaS SEO agency that takes a comprehensive approach to driving organic growth for companies. Their highly collaborative and supportive team works together on every single project to ensure clients get the best. Their team of SEO experts creates user-centric content that helps you get the top positions in SERPs. The whole SaaS SEO team ensures that your website attracts high-quality traffic and converts leads into valuable customers.

The SaaS SEO services they offer include:

• SaaS link-building agency
• SaaS content writing agency
• B2B SaaS SEO consultant

18. FP Growth

FP Growth is a premier digital marketing partner that helps scale MQLs cost-effectively by identifying the right growth channel for your SaaS business. It is a growth-focused seo expert that is committed to effective seo solutions. They have a proper on-page and off-page organic SEO strategy complemented by the PPC and social media ad campaigns that get proper organic conversion rates. 

The SaaS SEO services they offer include:

• SaaS SEO agency
• SaaS PPC Agency
• SaaS marketing agency

19. TripleDart

TripleDart is a SaaS SEO agency that is dedicated to helping saas clients with organic growth. The agency has a team of professionals that helps businesses to the next level. The agency always focuses on driving results whether it’s improving search visibility, attracting quality leads, or sustaining your SERP presence in the SaaS market. 

The SaaS SEO services they offer include:

• Full Service
• SaaS SEO
• Paid Media
• SaaS content
• Paid Social Media Agency
• ABM
• RevOps
• Positioning

20. Growth Plays

Growth Plays SaaS SEO agencies are experts in helping SaaS companies by giving them qualified leads. They provide actionable SEO strategies for B2B businesses and investment funds. Their professional team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated for your most high-value keywords.

The SaaS SEO services they offer include:

• Content strategy and planning
•  On-Page and Technical SEO
•  Content optimization

21. SEO Growth Partners

SEO Growth Partners is a trusted SaaS SEO company that helps you in exceeding your revenue with results oriented SEO services. The team will streamline the process by involving custom build algorithms and as many data points. They have a track record of working with reputed saas brands so you can trust them with your seo related services. 

The SaaS SEO services they offer include:

• Local SEO
• Keyword research
• competitor analysis
• content audit
• landing page creation
• reporting
• PR for SEO

22. Kalungi

Kalungi provides b2b saas seo support that drive organic traffic as a professional team. Its a full service marketing agency that provides scalable and transparent seo solutions to all the clients. Their team of experts combine content, technical seo, digital pr and cro strategies to get you the best results. 

The SaaS SEO services they offer include:

• Integrated SEO services
• Creating Content and site pages
• Competitor research

23. Neil Patel Digital

NP Digital is an award-winning digital marketing agency co-founded by famous marketer Neil Patel. They offer end-to-end marketing solutions tailored for both large enterprises and small to medium-sized businesses. Their approach includes optimizing product pages, leveraging high-quality backlinks, and improving site performance to enhance visibility and user experience.  If you’re looking for a strategic SEO partner who understands the unique challenges of SaaS marketing, NP Digital is a good choice.

The SaaS SEO services they offer include,

• Data and Analytics
• Earned Media
• Paid Media
• Creative
• Technology

Guide to Hiring the Right SaaS SEO Agency

Let’s be real: With a sea of agencies out there, making the right choice can feel like finding a needle in a haystack.

But fear not! We’ve got your back. Let’s arm you with a foolproof guide to ensure you partner up with an agency that brings your vision and propels your startup to stellar heights. 

Steps to Identify and Hire the Best Agency for Your Needs:

Deep Dive into Their Track Record 

• Start with their client testimonials and case studies.
• Have they worked with SaaS startups similar to yours?
• What results did they achieve?

Cultural Compatibility is a Must 

• It’s not just about skills; it’s about vibes! Ensure the agency’s culture aligns with yours.

SEO Strategy Breakdown 

• Ask them to explain their SEO strategy tailored for SaaS startups.
• Which tools and platforms are they wizards at?

Let’s Talk Money 

• Be clear about your budget from the get-go.
• Ensure there’s clarity on pricing, with no hidden surprises.

Communication is Key 

• Gauge their responsiveness. Do they reply promptly to your queries?
• Regular updates and transparent reporting should be a given.

Questions to Ask Potential Agencies:

• “Can you share some success stories of SaaS startups you’ve elevated with your SEO magic?”
• “How do you stay ahead of the ever-evolving SEO landscape?”
• “Which metrics are your North Star when measuring the success of an SEO campaign?”
• “How often will we touch base, and what will our collaboration look like?”
• “What sets your agency apart in the bustling world of SaaS SEO?”

Reasons to Hire an SEO Agency for Your SaaS Product

Managing SaaS products with the assistance of a competent SEO agency is crucial for business growth. Here are some compelling reasons why working with an SEO agency is a smart decision for your SaaS business.

Work With The Experts

With an SEO agency, you can benefit from the expertise of multiple professionals working together towards a common goal. An SEO agency typically has a team of professionals with diverse skill sets to address all aspects of SEO and develop a comprehensive SEO strategy tailored to your business needs. 

Build Better Strategies

With their experience across various industries, SaaS SEO agencies have a wealth of knowledge and insights that can help your SaaS product succeed in a competitive market. With a focus on search intent, an SEO agency can optimize your website to attract audiences who are ready to convert. 

10 reasons for startup failure! Click here to understand better

Increase Efficiency

SaaS SEO agencies have a team of experts with different skill sets that can efficiently work together to make necessary changes to your website, ensuring a seamless experience for your users. By dividing tasks and responsibilities among team members, an SEO agency can complete tasks faster, meet deadlines, and achieve better results. 

Stay On Top Of Trends

SEO is a constantly changing field, with new updates and algorithm changes occurring frequently. Staying on top of trends in the field of SEO is critical for ensuring the success of your online business or website. An experienced SEO agency has the knowledge and resources to stay up-to-date on these changes and ensure the best results for your business.

Get The Latest SEO Tools

Investing in SEO tools can be expensive, both in terms of purchasing, maintaining, and providing training for the team to stay knowledgeable about using the tools. By working with an agency, you can avoid these costs and rely on their expertise and access to the necessary tools. 

Get Valuable Data And Analytics

By partnering with an SEO agency, you gain access to professionals who can interpret and leverage data to create and implement effective SEO strategies. This can help to fine-tune your SEO campaign for optimal results.

Does SEO Work for SaaS Businesses?

It’s a Yes! but only if you do it right.

SEO is not a “set it and forget it” strategy. It’s a long-term play that, when executed well, can drive consistent, high-quality traffic to your site without the constant need for ad spend.

SaaS SEO vs. Traditional SEO: What’s the Difference?

SEO works across industries, but SaaS companies face unique challenges and opportunities. Unlike e-commerce or local businesses, where SEO often focuses on quick conversions, SaaS SEO is about educating, nurturing, and converting leads over time.

Here’s how it stands out:

• Longer Sales Cycles: SaaS buyers research extensively before committing. They compare features, read case studies, and look for in-depth guides.
• Multiple Decision-Makers: Especially in B2B SaaS, purchases aren’t impulsive. Your SEO strategy needs to address various stakeholders, from CEOs to marketing teams.
• Quality Content Wins: A well-written, optimized blog post or landing page can bring in leads for years, unlike an ad that stops working when the budget runs out.

Why SEO Works for SaaS (When Done Right)

• It Attracts the Right Audience: Your ideal customers are searching for answers. Whether it’s “best CRM for small businesses” or “how to automate email marketing,” ranking for these queries puts your product in front of decision-makers at the right time.

• It’s Cost-Effective in the Long Run: Sure, PPC ads can get you instant clicks, but at what cost? The moment you stop running ads, the traffic stops too. SEO requires upfront effort but delivers sustainable traffic for months or even years without ongoing ad spend.

• It Nurtures Leads Through the Funnel: SaaS customers don’t just buy on impulse. They go through a journey:
  • Awareness Stage: They Google problems (“Why is my email deliverability so low?”) and find your educational content.
  • Consideration Stage: They compare solutions (“Best email automation tools for startups”) and start considering your software.
  • Decision Stage: They search for direct comparisons (“[Your SaaS] vs. [Competitor]”) before signing up.

SEO helps you show up at every stage, moving users closer to conversion. SEO takes consistent effort, high-quality content, and technical optimization to see meaningful traction. But once your site gains authority, you’ll enjoy more qualified leads without having to rely on any paid ads.

Conclusion

Hiring an SEO agency is imperative to every Saas startup as they offer many advantages. As discussed above, it is pretty much clear that SaaS SEO agencies with expertise and experience can implement effective SEO strategies that can save businesses time and resources. Their access to advanced tools and technologies makes it easier to better analyze data and optimize websites for search engines. 

SaaS SEO agencies can also provide businesses with a fresh perspective on their SEO strategies. Also, they can offer insights to improve their overall online presence.

Investing in quality SEO isn’t an expense; it’s a strategic move towards exponential SaaS growth. 

If you’re looking to partner with a B2B SaaS SEO agency to grow your startup or established business, connect with our growth.cx experts and see how our seasoned experts can help your business succeed effectively with our tailored solutions.

Here’s to making informed choices, forging powerful partnerships, and watching your SaaS startup soar to unparalleled heights. Cheers to a future brimming with possibilities! 🥂

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