Author: Karthika GL

How to Build a High-Performing SaaS Marketing Team? Ideal size & budget?

The success of a software-as-a-service (SaaS) company depends on its marketing team.  A well-functioning marketing team can retain and attract customers, increase brand awareness, generate leads, and drive revenue growth.  However, building a SaaS marketing team is challenging. It requires careful planning, a clear understanding of the market, and a strategic approach. This guide will …

Top 13 Growth Marketing Strategies For B2B SaaS Brands

When you hear about growth marketing, it’s easy to think all marketing is the same and there is no specialty in growth marketing.  However, growth marketing is one of the most effective marketing strategies for business-to-business SaaS brands. It’s not just about keeping customers – it’s about growing your business. You must understand growth marketing …

Top 7 Ecommerce Marketing Agencies in India

Launching an e-commerce website and “hoping” for success is not enough to run a business successfully. To achieve this, it is essential to set up a comprehensive e-commerce marketing strategy, including efficient marketing tactics that improve user experiences. The e-commerce sector in India is undergoing a transformative journey, marked by an increasing number of businesses …

15 Best SaaS Fractional CMO Agencies For Hire in 2024

Introduction “With fractional SaaS marketing teams, businesses can leverage the collective expertise of industry professionals to create and execute strategies that resonate with their target audience” – Brian Halligan, CEO of HubSpot In SaaS businesses, one frequently encounters a common difficulty: the need for a seasoned Chief Marketing Officer (CMO). However, they need to consider …