SaaS Explainer Video Company That Turns Complex Products Into Clear, Converting Stories
Trusted by 150+ B2B SaaS & Tech Companies
Included as Standard
What's Included With Every SaaS Explainer Video
Quick Turnaround Time
Get an amazing video in just 5-10 days
Free Scriptwriting
Don't worry about the script. Our script lead writes it for you, free with every video, and you approve it before animation begins.
Character Animation
Let's make B2B & SaaS more engaging with a character-based storyline.
Your In-House Video Team
Your Dedicated Explainer Video Production Team
Works just like an in-house creative team but saves you time and staffing costs.
Find Your Format
Which SaaS Explainer Video Do You Need?
Each format does a different job in your funnel. Use this table to match the video to your goal.
| Video type | Best for | Funnel stage | Typical length |
|---|---|---|---|
| Animated explainer video | Homepage, landing pages, product launches | Awareness, consideration | 60–90 sec |
| Product demo video | Demo pages, sales calls, free trials | Consideration, decision | 1–3 min |
| How-to/onboarding video | Onboarding flows, help center, feature adoption | Retention, expansion | 1–3 min |
| Whiteboard animation | Explaining complex concepts, training | Awareness, education | 60–120 sec |
| Case study video | Sales enablement, late-stage deals | Decision | 1–2 min |
| Promotional ad | LinkedIn, YouTube, and paid social | Awareness, retargeting | 15–30 sec |
What We Create
SaaS Explainer Video Services
From your homepage explainer to in-app onboarding, our SaaS explainer video production covers every format your buyers and users need.
Service 01 / 06
How-To-Use Videos
Educate your users with step-by-step guides on how to use your software to its fullest potential.
Transparent Pricing
SaaS Explainer Video Pricing
Clear packages, no hidden costs. Every package includes scriptwriting, voiceover, and delivery in 5–10 days. Need something custom? We'll scope it with you.
Essential
For a single, focused explainer for your homepage or a launch.
- Up to a 60-second 2D animated explainer video
- Scriptwriting and storyboard
- Professional voiceover and background music
- 2 revision rounds
- Delivered in 5–7 days
Signature
For SaaS teams that want a character-led story built to convert.
- 60–90-second animated explainer video
- Character animation and custom illustrations
- Scriptwriting, storyboard, voiceover, and sound design
- 15–30-second cut-down for ads and social
- 3 revision rounds
- Delivered in 7–10 days
Product Suite
For launches and sales teams that need the full product story.
- 60–90-second animated explainer video
- Animated product demo video (1–3 min)
- Cut-downs for LinkedIn, YouTube, and paid social
- Distribution plan with our growth team
- 3 rounds per video
- Explainer in 10 days; demo and cut-downs within 3 weeks
Brief to Final Render in 5–10 Days
Our SaaS Explainer Video Production Process
WAYS TO WORK
Why Teams Choose growth.cx As Their SaaS Explainer Video Company
Pick the model that fits your stage and budget.
Software-Centric Expertise
As a dedicated SaaS explainer video agency, we know how to translate complex features into clear, benefit-driven narratives that showcase your product's best features. We talk your language, from APIs to integrations.
Customer-Centric Messaging
Every script targets your audience's pain points and leads with concise, straightforward USPs, so buyers instantly see your product's key features and the problems it solves.
End-to-End Execution
Our SaaS explainer video production handles everything from the initial script to the final render. We take the creative burden off your team so you can focus on your broader growth strategy.
Brand-Aligned Animation
We ensure your video looks like a natural extension of your product. Our animated explainer video services utilize high-quality video animation that respects your brand guidelines and UI/UX design.
Built for Growth
Our SaaS video production services are designed for speed and impact. We act as an agile partner for your marketing department, providing the high-end output of a top-tier explainer video agency with the speed of an in-house team.
| growth.cx | Typical explainer video agency | |
|---|---|---|
| Turnaround | 5–10 days | 2–8 weeks |
| Focus | B2B SaaS and tech products only | Multiple industries |
| Messaging | Built around your ICP, positioning, and buyer objections | Built around a creative brief |
| Scriptwriting | Included with every video | Included or billed separately |
| After delivery | Deployed across ads, landing pages, outbound, and search by our growth team | Ends with the final video file |
Beyond Delivery
Your Explainer Video Doesn't Stop at Delivery
As a full-stack B2B SaaS growth agency, we put your video to work across the channels that build pipeline.
Paid Ads
Cut-downs for LinkedIn, YouTube, and Google ads, run by our performance marketing team.
Learn MoreHomepage & Landing Pages
Placed where buyers decide, so more visitors understand your product and book a demo.
Learn MoreOutbound & ABM
Embedded in [outbound] sequences and ABM plays to warm up target accounts before the first call.
Learn MoreYouTube & AI Search
Keyword-optimized titles, descriptions, and transcripts so your video gets found on YouTube, Google, and AI search engines through our GEO team.
Learn MoreOur Work
SaaS Explainer Video Examples
Contiinex Voicebot (SaaS Explainer Video)
Video duration: 1:46
Impulze.ai Platform (SaaS Explainer Video)
Video duration: 0:44
Let's Build Yours
Engage Your Buyers With SaaS Explainer Video Services Built for Pipeline
Book a 15-Min Call
300+ Founders. Real Words.
Don't take our word for it.
"growth.cx developed a customized growth strategy that included targeted social media campaigns, email marketing, and SEO. They understood our needs and created content that resonated with our ICP. As a result, we saw a 25% increase in sales within just 3 months. The ROI from our investment has been more than worth it."
"growth.cx has been incredibly thorough in their approach, providing clear and consistent communication every step of the way. They’ve developed a solid, well-structured plan to successfully launch my SaaS, giving me confidence in our marketing strategy."
"We’ve been working with growth.cx & their team has consistently delivered outstanding results. Their expertise in SEO, page optimization, keyword integration, and blog writing has significantly improved our online visibility. Their management of Google Ads & social media campaigns has been both strategic and effective."
"growth.cx has been instrumental in building our organic and paid marketing efforts from scratch - right from messaging to consistently generating qualified leads. Their team is incredibly flexible, adapting to our evolving needs, and has become our go-to marketing partner for all strategy execution and growth initiatives."
"growth.cx did a fantastic job developing our Webflow website, delivering a fast, intuitive, and high-performing design. Their expertise and attention to detail made the entire process smooth and efficient. They also significantly reduced our spam score from 13 to 2 - truly impressive work!"
"Working with growth.cx has been like having an extended growth team that helps you execute at a super fast speed. They've been our partner on graphic design & video support as well as some marketing ops. The team is reliable, dependable & very agile. It's been a good experience partnering with them."
FAQ
Frequently Asked Questions About SaaS Explainer Videos
Most SaaS explainer videos cost depending on length, animation style (2D, character, or whiteboard), script complexity, voiceover, and revisions. Share your brief, and we’ll send a detailed quote, so you know the full explainer video cost before production starts.
A SaaS explainer video is a short video, usually 60–90 seconds, that shows what your software does, who it’s for, and why it matters. It uses animation, product UI, and voiceover to turn complex features into a simple story, helping prospects understand your product faster on your homepage, landing pages, and sales calls.
For homepage and landing page videos, 60–90 seconds is the sweet spot: long enough to cover the problem, solution, and outcome, short enough to hold attention. Use 15–30 second explainer videos for paid ads and social, and 1–3 minutes for product demos or onboarding walkthroughs where viewers already have intent.
Most of our animated explainer videos are delivered in 5–10 days from brief approval. The exact timeline depends on video length, animation style, and how quickly feedback comes back during script and draft reviews. For comparison, many explainer video agencies quote 2–8 weeks for similar work.
Once the project is complete and paid for, you own the final video and can use it on your website, ads, social channels, and sales materials without extra licensing fees. Stock music and voiceover licenses follow their own terms, which we share upfront.
The most common types are animated explainer videos, product demo videos, how-to and onboarding videos, whiteboard animations, case study videos, and short promotional ads. Each serves a different funnel stage, from building awareness with new buyers to helping existing users adopt features. See the table above to match a format to your goal.
A specialist SaaS explainer video production company brings scriptwriting, design, animation, voiceover, and project management under one roof. You get a video that explains your product accurately, reflects your brand and UI, and is built to convert, without hiring an in-house creative team or coordinating multiple freelancers.
Avoid agencies with no SaaS work in their portfolio, vague pricing that doesn’t spell out revisions and scriptwriting, and teams that start animating before the script is approved. Also check who owns the final files, how long delivery takes, and whether the agency understands your buyers, not just animation.
An explainer video tells the story of why your product exists: the problem, your solution, and the outcome, usually in 60–90 seconds. A product demo video shows how the software works, walking through features and workflows in more detail. Explainers suit awareness and homepages; demos suit evaluation, sales calls, and free trials.
Yes. We build every scene from editable design files, so we can swap outdated UI screens, update feature callouts, or refresh the voiceover without remaking the whole video. That keeps your SaaS explainer video accurate as your product ships new releases.
Start where buyers decide: your homepage hero, key landing pages, and pricing or demo-request pages. Then reuse it in sales emails, outbound sequences, LinkedIn and YouTube ads, onboarding flows, and your help center. Shorter cut-downs work best for ads and social.
Yes. growth.cx works with B2B SaaS and tech companies globally, including [confirm markets, e.g., the US, UK, and Middle East]. The whole process runs remotely, with reviews handled over video calls and shared feedback tools.
Start Your Video
Make Your SaaS Story Unforgettable
Let growth.cx create a killer explainer video that makes your product easy to understand and impossible to ignore.
Get Your Video Quote →Revisions included | Fixed delivery date | Reply within [X] business hours