B2B SaaS Performance Marketing Agency That Helps You Build a Predictable Sales pipeline.
Most B2B SaaS companies burn $5K–$20K/month on ads and get a CPL report instead of demos. We run Google, LinkedIn, and Meta as one ABM-first revenue engine targeting the exact accounts you want to close.
The results behind successful saas performance marketing.
Each result below was powered by multiple channels working together — not isolated wins.
Increase in MQLs
How growth.cx Leveraged Google PPC Campaigns to Boost Visitly’s MQLs from 191 to 870 and Cut CPL by 41%
Founders don't have a budget problem.They have a wiring problem.
The four challenges heard in every B2B SaaS performance marketing discovery call with a founder, and exactly how each one is fixed.
“Our CAC keeps climbing, but the pipeline isn't.”
Targeting demographics, not accounts
Going after 'Marketing Manager' on LinkedIn reaches thousands at companies that will never buy. That's guesswork dressed as strategy.
Named account lists, not audience segments
We build a list of the exact companies you want to win — filtered by size, industry, tech stack and intent — and run campaigns exclusively to them.
“Each channel reports its own win, but the pipeline is flat.”
Channels running in isolation
Google doesn't know who engaged on LinkedIn. Retargeting pools are anonymous. Nothing shares signals — CPL compounds upward.
One shared signal layer across every channel
Ad clickers feed outreach. LinkedIn engagers become Google audiences. Email openers get retargeted on Meta. Every touchpoint informs the next.
“Our MQL count looks great. Sales says they're junk.”
Optimising for leads, not pipeline
Form fills from SDRs, curious competitors and job seekers inflate the report. It looks good. It closes nothing.
Tracked from click to qualified demo
We optimise for qualified demo bookings, not conversions. Every campaign maps to pipeline contribution — not vanity metrics.
“We tried agencies. They burned for 3 months and disappeared.”
No accountability past the dashboard
Most saas performance marketing agencies leave generalists juggling 20 accounts, no dedicated POC, decisions buried under monthly PDFs. You're left interpreting charts.
One dedicated POC, weekly cross-channel reviews
A single owner across Google, LinkedIn and Meta. Weekly performance updates. Bi-weekly strategy calls. You always know where the dollar went.
How a SaaS Performance Marketing Agency Uses Buyer Signals
Signals flow across every channel, creating an ABM-first revenue engine that continuously improves campaign performance, budget allocation, and pipeline quality.
Each channel earns its place.Here's why it's in the stack.
This isn't about running everything — it's about how each channel captures a different type of intent and feeds that signal to the others.
Google Search
Bottom of funnelCaptures buyers already in-market — actively searching your category, comparing competitors, researching their pain. Highest purchase intent in the stack.
Search clickers → LinkedIn + Meta Custom Audiences. Query data shapes outreach copy and LinkedIn ad messaging.
Google Demand Gen + PMax
Top of funnelReaches in-market buyers across YouTube, Discover and Gmail before they search. Demand Gen seeds awareness; PMax retargets warm intent across every Google surface.
View-through engagers → Search remarketing pools. PMax conversion data sharpens Demand Gen creative selection.
LinkedIn Ads + InMail
Mid funnel · ABMThe only paid channel with true B2B precision — filter by job title, seniority, company size and industry simultaneously. Reaches decision-makers at named accounts before they start searching.
LinkedIn engagers → Google + Meta Custom Audiences. InMail acceptors → warm sequences. Engagement refines persona fit.
Meta Retargeting
Re-engagement · Lowest CPLThe most underused channel in B2B paid. 5–10% of the total budget, but consistently the lowest CPL, because it only runs to warm audiences. Keeps you top-of-mind between Google and LinkedIn touchpoints.
FB/IG engagers → Google Custom Audiences. Lookalikes built from converted customers self-replenish as conversions grow.
ABM Account Targeting
Top → Bottom · Account-levelNot audiences — named companies. The ABM revenue engine is built on a list of 300–1,000 specific accounts with dedicated campaigns per persona within each. The difference between 'HR professionals' and the VP of HR at your 200 dream accounts.
Account engagement flows across all platforms simultaneously. Buying-committee members are mapped and retargeted individually on Google, LinkedIn and Meta.
Most Companies Quit Right Before the
Performance Revenue Engine Starts Running.
Every lead who says this is asking to run a marathon and stop at kilometre 2. The algorithm needs 5–10 days just to exit the learning phase. Your first qualified leads appear at end of Month 1 — earliest. What looks like "not working" in Week 3 is the engine doing exactly what it's supposed to do.
Who's working on your account
A SaaS performance growth engine is built by a team, not one generalist.
Every task below is handled for you as part of our performance marketing services: creative, copy, media buying, and reporting. All owned by one dedicated POC, no freelancers to manage.
Google Campaigns
- ✓Search + Display campaigns
- ✓Performance Max retargeting
- ✓Demand Gen for top of funnel
- ✓Keyword & negative keyword research
- ✓Daily bid optimisation
- ✓Competitor conquest keywords
LinkedIn Campaigns
- ✓Sponsored Content campaigns
- ✓InMail campaigns
- ✓ABM account + persona targeting
- ✓Audience build & monthly refresh
- ✓Engagement retargeting
Meta Retargeting
- ✓Facebook + Instagram ads
- ✓Retargeting warm audiences only
- ✓Lookalike audiences from customers
- ✓5–10% of total budget allocation
- ✓Lowest CPL channel in the stack
Creative & Copy
- ✓Image, carousel & video ads
- ✓Multiple copy variants per channel
- ✓A/B tested continuously
- ✓Persona-specific messaging
- ✓Unlimited iterations in-campaign
Reporting
- ✓Monthly CPL · ROAS · MQL report
- ✓Weekly performance update
- ✓Pipeline contribution tracking
- ✓Cross-channel attribution view
- ✓Budget reallocation recommendations
Team & Process
- ✓One dedicated POC owns everything
- ✓Onboarding included · live in 1–2 weeks
- ✓3-month minimum · 30-day exit
- ✓No equity · no lock-in after Month 3
- ✓Ad spend billed directly to you
Paid Performance Marketing + Cold Outreach
Every ad backed by email. Every email amplified by an ad. 3–4× the pipeline of either channel alone.
Built for one type of company.Honest about the rest.
✓ Right fit
- →B2B SaaS company · 1–100 employees
- →Monthly ad budget of $3K–$50K (you own it directly)
- →Defined ICP — you know who you're selling to
- →Measuring success in demos and pipeline, not impressions
- →Founder, CMO, VP Marketing or Head of Growth who wants a partner
- →Willing to commit 3+ months — you understand the compounding timeline
✕ Not the right fit
- →E-commerce, D2C or non-SaaS businesses
- →Under $2K/month ad budget — not enough signal to optimise
- →No ICP clarity — campaigns can't be built without a defined target
- →Looking for performance marketing companies that guarantee leads with a 30-day trial mentality
- →Wanting to run a single channel in isolation, no cross-channel signals
Questions founders always ask.
If yours isn't here, the audit call is the fastest way to a straight answer.