Create highly
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engaging content with deep product knowledge for better conversions
We’re a B2B SaaS Content Marketing Agency who help you at any stage with proven content marketing frameworks, and trained Content Marketers.
Talk to our Content Marketing expertWe scaled 50+ global B2B SaaS startups 🚀
The Complimentary Bonus Bundle
Free Content Calendar Template
Get a proven Content Calendar format created by our expert team that has helped our clients generate millions of dollars in revenue.
Free Website Content Audit & Suggestions
Our expert Content Marketers help you with detailed audits and suggest the changes you need to make to web content.
Free Premium SuiteJar Account
You’ll get the premium plan of SuiteJar- an All-in-One SEO Tool worth $99/month.
Scaling your B2B SaaS Business With our proven content framework
Top of the funnel
Middle of the funnel
Bottom of the funnel
Our Instant Social Media Marketing Team
Works just like your in-house team, but without the cost & time of building an in-house Marketing Team
How Does growth.cx Create An Effective Content Marketing Strategy?
Our framework is based on three components: high quality content, in-depth saas product knowledge, and conversions. Here is our super successful 6-step process.
How Does growth.cx Create Content That Converts Visitors Into Qualified Leads?
Being a full-service B2B SaaS content marketing agency we have the expertise in building and growing SaaS brands. We handle all the elements required to create content that turns visitors into leads. Here is our content creation process:
Deciding The Keywords & Topic
From the keyword insights provided by the SEO team, the content marketing team determines whether we should write a buyer's guide, comparison blog, targeted landing pages, etc., and select the keyword clusters (focus, secondary, and LSI keywords).
From the keyword insights provided by the SEO team, the content marketing team determines whether we should write a buyer's guide, comparison blog, targeted landing pages, etc., and select the keyword clusters (focus, secondary, and LSI keywords).
Once the topic and keywords are ready, our content-savvy team will conduct meticulous research and find out what resonates with your customer's pain points to create a properly structured blueprint of how the content piece (blog/webpage/whitepaper) will look like.
Once the framework is approved by the client, we will start working on the entire content the best way to engage your website visitors and bring conversions from it. Be it mentioning important statistics or accurately positioning your product/services, our content marketers know how to do it all.
To keep the SEO game intact and amplify your domain & topical authority, we integrate relevant internal links. Moreover, to make the content more SERP friendly, we also maintain an optimal keyword density.
Once all the boxes are checked from the content side, our design team creates engaging images to make the reading experience better. However, adding high-quality illustrations is also important from the SEO point of view, as adding 'image alt text' can help your blog achieve better visibility and SERP rankings.
Once the content marketer completes the content, our senior content marketer comes in and does a critical internal review by precisely proofreading, checking for grammatical errors using tools like Grammarly, and achieving the standardized readability score of 8 or 9 using the Hemingway app.
Once our internal review is completed, we share the content with our client.
The low hanging fruit: Update the existing content to increase qualified traffic & conversions
Updating the existing content is the easiest way to attract new traffic. However, unlike fine wine, the old content on your site doesn’t age well; therefore, it needs to be replaced with updated content. This is how Growth.cx fixes a blast from the past.
Content Prioritization
After researching and considering various parameters like organic traffic, reader engagement, performance on the search engine, etc., our content marketing team comes up with a list of Data Driven Content Marketing Calendar that need to be updated on a priority basis.
Content Updation
To recapture the lost traffic, our team performs content updation in the following ways:
- Search for competitors and see if something is missing
- Find and fix any old or broken links
- Add more relevant or searched topic
- Update/add images and videos
- Modify/add CTAs wherever possible to boost conversions
We help B2B SaaS Brands To scale the metrics that matter
Month-on-month increase in qualified website traffic
Improvement in SERP for the target keywords
Sustainable, Predictable & Exponential growth
Reduction in Customer Acquisition Cost
More Benefits Of Partnering With growth.cx To Boost Your Content Marketing Efforts
1. We know SaaS in and out
Having scaled 30+ B2B SaaS products, our team breathes and eats in the B2B SaaS space; therefore, we know what works best in SaaS.
2. Quarterly Objectives & KPIs
For every quarter, we decide on certain objectives and KPIs to understand the performance and health of our marketing efforts; we strategically plan the right KPIs to achieve results faster.
3. Monthly reports
Toward the end of each month, we create and send an insightful and quantitative monthly report of the work done to keep decision- makers informed about what's done and what needs to be done to improve future marketing efforts.
4. Weekly review calls
We conduct weekly marketing meetings to give our clients insights at a granular level and ensure that they are updated with our nitty- gritty marketing efforts that will take them to the bigger picture.
5. Enterprise-grade Quality Control
For every client, we have a dedicated writer and a senior content marketer to ensure that every content that we deliver is accurate, plagiarism-free, engaging, and drives maximum conversions.
Hack your growth-led SEO
Frequently Asked questions
How do you ensure native English style of writing?
All of our Content Writers are well trained and certified. Plus, we use paid tools to adjust the English dialect, and make the content sound like a native speaker.
When you work with multiple SaaS businesses, how do you ensure deliverables?
We form a dedicated team for each client with a dedicated Point of Contact (POC), and we’re 24x7 responsible for our committed deliverables.
Why Do You Need A Growth-Led SaaS Content Marketing Agency?
A growth-led SaaS content marketing agency can help you by creating high-quality content based on your marketing and customer acquisition goals. Apart from creating content, it also gauges the analytical insights of your performance and provides actionable suggestions. Here are the additional benefits of partnering with a B2B SaaS content marketing agency:
- Attract better leads
- Retain prospects with high-quality content
- Leave a lasting impression on your customer's mind
- Create value for your product
How Content Marketing Agencies Help To Grow Your Saas With ROI-Led Content?
B2B SaaS content marketing agencies can help your brand grow by providing expert guidance and boosting your growth. An ROI-driven content marketing can offer benefits like:
- They will ensure that the content is well-researched
- They will strategically build your monthly content calendar to boost conversions and sales
- They con create authoritative content to develop trust among your readers
- They have expert knowledge of working in the niche which you leverage to grow your business
What Is The Process Of Saas Content Marketing Agency For Generating High-Quality Leads From Content?
Content marketing is a growth lever that all SaaS brands should leverage to drive growth in 2023. Here is how SaaS content marketing agencies create content strategies for their clients to make them stand out from the competitors:
- Defining the business goals
- Gathering customer insights
- Determining the types of content to create
- Doing the keyword research
- Creating a content calendar
- Creating a system around OKRS
- Distributing your content
- ROI and traffic tracking
How Content Marketing Agency Make Cold Leads Warm Using Content Marketing Itself?
SaaS Content marketing agencies make cold leads warm by creating content that revolves around these factors
- Building brand awareness
- Educating the buyers
- Grabbing new leads
- Improvises SEO and marketing efforts
- Enhancing the revenue strategy
- Boosting web traffic
What Are The Strategies Of Saas Content Marketing Agencies For Creating Content?
To create highly-converting content, SaaS content marketing agencies adopt the following strategie:
- Leverage customer data
- Write keyword-rich content which is relevant to the audience's search intent
- Equally, distribute the content publishing channels
- Create product-focused content based on the consumer's pain points
- Publish and create content for each stage of the marketing funnel