Hey! Did you know that the global SaaS market revenue was valued at $165.9 billion in 2021 and is expected to increase at an 11.0% compound annual growth rate (CAGR) from 2022 to 2028.
This is a clear indication that the demand for SaaS products is growing day by day. But as more and more similar products emerge, competition gets tough.
Though many SaaS companies come to life, many don’t make it🤷♂️according to Startup Genome, 90% of startups completely fail.
Most medium and small-sized SaaS firms rarely have the opportunity to compete with their larger counterparts due to a lack of marketing experience and resources.
Marketing is difficult, if you did not know that, now you do, and SaaS product marketing is a world unto itself. Its success demands the right talents, software and strategies. Long story short, it’s quite a hassle to identify quality talent and find the right tools.
There is a lot of trial and error involved, and eventually, this uses up vital resources that SaaS companies can spend where they need it the most – The Product itself.
Here are the top five reasons why you should hire a product marketing agency for B2B SaaS right away:
- Save your time and money.
- Hire experts in your industry for a fraction of the actual cost of a complete in-house team.
- Get consistent results and improvement in metrics that matter to your business/
- Easy to scale your marketing efforts as your company grows.
A good B2B SaaS Product Marketing Agency provides an all-in-one solution for all your SaaS marketing concerns.
In this article we list out the 17 best B2B SaaS product marketing agencies in 2025 that can help get your awesome product into the market with a bang and and showcase it to the right people to grow all the metrics you’re looking for – MQL, SQL, MRR ARR.
What is SaaS Product Marketing?
SaaS product marketing focuses on positioning, promoting, and driving the adoption of software-as-a-service (SaaS) products. Unlike traditional marketing, which often centers around one-time purchases, SaaS marketing is all about attracting, converting, and retaining long-term subscribers.
Successful SaaS product marketing requires a mix of content marketing, demand generation, and lifecycle marketing. There are so many product marketing agencies that help businesses get more leads. A product marketing agency specializing in SaaS understands the challenges of marketing subscription-based software.
They develop strategies to communicate the product’s value, differentiate it from competitors, and ensure a seamless user experience from awareness to renewal. A B2B SaaS product marketing agency helps software companies create targeted messaging, optimize onboarding experiences, and implement scalable growth strategies.
SaaS Product Marketing vs. Traditional Marketing
Traditional marketing and SaaS product marketing follow different approaches due to the nature of their products and business models.
Traditional Marketing
Traditional marketing focuses on selling physical products or services through mass advertising, direct sales, and promotions. The primary goal is to drive one-time purchases, and customer relationships often end after the transaction.
Key characteristics of traditional marketing:
- Broad messaging aimed at immediate conversions
- One-time transactions with minimal post-sale engagement
- Heavy reliance on mass advertising, direct sales, and promotions
- Limited focus on customer retention or long-term engagement
SaaS Product Marketing
SaaS product marketing, on the other hand, is centered around long-term engagement and customer retention. Since SaaS businesses operate on a subscription-based model, keeping users engaged and reducing churn is just as important as acquiring new customers.
Key aspects of SaaS product marketing:
- Focus on customer retention and lifetime value
- Multiple touchpoints throughout the customer journey
- Educational content like case studies, product demos, and trials to aid decision-making
- Strategies such as content marketing, email automation, and customer success programs
- A longer sales cycle that requires nurturing and trust-building
17 Best Product Marketing Agencies That Startups Can Hire in 2025
1. growth.cx
growth.cx, is one of the leading full-service B2B SaaS Product Marketing Agencies in 2025.We have successfully collaborated with numerous businesses in the B2B SaaS sector, playing a vital role in scaling their growth and achieving significant improvements in key metrics.
Our primary objective at growth.cx has been to address the issue of high failure rates among SaaS startups. Therefore, we have dedicated ourselves to reducing this number by leveraging our expertise in the field of marketing, which is what we do best.
How We Stand Out
Unlike most agencies, we don’t charge exorbitant fees and deliver standard results; our commitment is to always go above and beyond our clients expectations. Our proven product marketing roadmap created by seasoned product experts has turned out to be a growth catalyst for many startups we collaborate with.
Our framework begins with
- Mastering the product.
- Conducting competitor and market research.
- Developing the perfect ICP for your product.
- Creating the best messaging and positioning for the product.
- Identifying the best channels for product promotion.
- Help with sales enablement and marketing collateral.
- Start product launch.
- Onboard prospects and nurture them.
- Help gather customer feedback to achieve Product Market Fit.
- Implement strategies and activities for customer retention.
Right from the moment our collaboration starts, we act as an extension of your internal product marketing team. Your goals are now OUR GOALS. growth.cx’s product experts are now YOUR PRODUCT EXPERTS.
B2B SaaS Services We Provide to Hyper-Scale Your Product
As a full-service product marketing agency, our team is capable of handling all marketing aspects from strategic planning and production to sales, social media, digital marketing, analytics, and more.
In short, we take care of everything your product needs to shine in the market. Our services include:
- Full-Service
- Content Marketing
- Cold Emailing
- Website Development
- Account Based Marketing
- Explainer Video
- SaaS SEO
- Performance Marketing
- Fractional CMO
- Social Media Marketing
- Lead Generation
- Website Maintenance Service
Some of Our Growth Hacks For B2B SaaS Companies
With our team expertise, we were able to scale Key SaaS Metrics for many businesses irrespective of the industry they belong to
- We generated over $135k ARR in the 9th month alone for SurveySensum – An AI-enabled Online Survey Platform.
- We helped GlobalPatron get over 500 paid conversions through various organic channels.
- We helped cmercury, an AI-powered Email Marketing Platform, get over 250% increase in organic traffic and 330% in organic sign-ups in 6 months.
No matter what industry your startup is in, all we care about is scaling your business to new heights that you have not seen.
Top Case Studies
I. Factors.ai
Factors.ai is a B2B marketing analytics software company that helps businesses make sense of their data and make smarter, faster decisions. It offers an out-of-the-box marketing analytics solution that is designed to be easy to use and understand.
Ideal Customer Profile
| Regions | US, India |
| Buyer Persona | C-Level executives, and CMOs |
| Domains | FInance, Education, Architecture, Software, E-commerce |
| Company size | Large Businesses and Enterprises |
growth.cx helped in
- Content Marketing
- SEO Marketing
Sample Works
Blogs
- 7 Best HockeyStack Alternatives: Features, Reviews, and More
- Top 7 Dreamdata Alternatives to Look For in 2023
Content Optimization
II. SalesQL
SalesQL is a tool that helps you find personal and business emails, as well as phone numbers, on LinkedIn profiles. You can use it as Google Chrome or Microsoft Edge Extension.
Ideal Customer Profile
| Regions | USA |
| Buyer Persona | Marketing Specialists, Performance Marketers, Sales Associates |
| Domains | Healthcare, Software, Hospitality |
| Company size | Medium Businesses and Enterprises |
growth.cx helped in
- Content Marketing
- SEO Marketing
- Social Media Marketing
Achievements
Achieved 116% increase in organic traffic in just 3 months.
Tring Partner
Tringpartner is an IVR service provider that offers end-to-end call automation, call tracking, call routing, virtual phone numbers, call management, and more. Their app-based business phone system helps teams keep track of all business calls in one convenient location.
Ideal Customer Profile
| Regions | India |
| Buyer Persona | Medium and Small business owners |
| Domains | Automobile, Health care, Education, Hospitality, Consumer Goods, Tours & Travels, Real Estate, IT products & services |
| Company size | Small and Medium Businesses |
growth.cx helped in
- Performance Marketing
- Positioning Social Media
Sample works
- IVR Number for Businesses – An Ultimate Guide to Using Virtual IVR Number
- Missed Call Solution: – The Ultimate Guide To Managing Missed Calls For Business
Achievements
- Consistently generated 5-8 leads daily.
- Reduced CPL from $9.78 to $4.28.
- Reduced disqualified leads to less than 5% to make Sales Team’s job better
- A predictable sales pipeline was built in 3 months
Insert reinforcement statement: Be it B2B SaaS, B2B Service, B2C to e-commerce, bootstrapped, VC-funded they don’t care. All growth.cx cares about scaling your business to new heights that you have not seen.
2. Altroise
Altorise is a product marketing agency that has been very successful in helping its clients grow their businesses. They have a strong track record of helping their clients achieve their business goals. If you are looking for a company that can help you with your product marketing, Altorise is a great option.
Services offered
- GTM Strategy
- Performance marketing
- Social media marketing
- Branding and identity
- Startup growth
3. Vajra Global
Vajra Global is a marketing agency based in Chennai, India. They were founded in 2018 by a team of experienced professionals with a passion for helping businesses grow. Vajra Global is committed to providing its clients with high-quality service and measurable results. They work with each client to understand their goals and create a custom marketing plan that is tailored to their specific needs.
Vajra Global offers a wide range of marketing services, including:
- SaaS Marketing
- Digital Marketing
- Cybersecurity Marketing
- B2B Marketing
- IT & Technology
4. Transcend Digital
Transcend Digital is one of the best choices for SaaS product marketing. They have a strong record in product marketing, and they also help with product development. They help businesses of all sizes grow their online presence and achieve their business goals.
Transcend Digital’s range of services include
- PPC / Advertising
- SEO & Content
- Email Marketing
- Digital Marketing
5. Gozoop
Gozoop is a marketing agency that helps brands and businesses grow their online presence and achieve their business goals. They are based in India, and they help SaaS business grow their online presence.
Services Offered
- Brand strategy
- Website design and development
- Content marketing
- Search engine optimization (SEO
- Pay-per-click (PPC) advertising
- Social media marketing
- Email marketing
6. Viral mafia
Viral Mafia is a complete marketing agency that helps SaaS products achieve their marketing goals. They are based in Kerala, India. They have a strong portfolio of clients to whom they helped to increase their product’s digital visibility.
Services Offered
- SEO
- SEM
- Lead generation
- Social media marketing
- Content marketing
- Email marketing
- Web design and development
7. Fresh Mind Ideas
Fresh Mind Ideas is a marketing agency that helps with SaaS product marketing. They have more than 8 years of experience in marketing, and they have good product marketing knowledge.
Services Offered
- Branding
- Digital Marketing
- User experience design
8. Digichefs
DigiChefs is a marketing agency based in Mumbai, India. They were founded in 2015 by a team of experienced professionals with a passion for helping businesses grow. They specialize in SaaS product marketing.
Services Offered
- Performance Marketing
- Email Marketing and Automation
- Creative Campaigns & Social Media Management
- Mobile Marketing
- Analytics & Insights
- Influencer Marketing
- Strategy
- Digital Content Production
- Search Engine Optimization
9. Kloud portal
KloudPortal is a SaaS product development and marketing agency based in Hyderabad, India. They were founded in 2016 by a team of experienced professionals with a passion for helping businesses grow.
Services Offered
- SaaS Product Marketing
- SaaS Product Development
- SaaS Sales
10. Markivis
Markivis is a company based in New Delhi, India that specializes in product marketing. Markivis was founded in 2015 by a team of experienced product marketers who saw a need for a company that could help businesses with all aspects of product marketing, from strategy to execution. Markivis has a team of experts who can help businesses with product marketing.
Services Offered
- Digital Marketing Services
- Marketing Communication Services
- Marketing Consulting Services
- Account Based Marketing
11. Moburst
Moburst is a premier product marketing expert celebrated for achieving impressive conversions and optimizing onboarding experiences. They offer comprehensive services, including strategic marketing planning, organic awareness enhancement, product and development support, media buying, and creative content creation.
Services Offered:
- Marketing Strategy
- Organic Awareness
- Product & Dev Support
- Media Buying
- Creative & Content Creation
12. Olivine Marketing
Established in 2016, Olivine Marketing has emerged as a reliable ally for companies ranging from startups to large enterprises. Olivine Marketing specializes in product marketing, go-to-market strategy, sales enablement, brand design, and website development. With various services to cater to businesses at different stages of development, Olivine Marketing is a trusted partner in the product marketing industry.
- product marketing
- Go-to-Market Strategy
- sales enablement
- BrandDesign
- website development
13. BrandStory
BrandStory is a product marketing agency that defines and enhances brands in this digital world. The company operates globally, with significant offices in Bangalore, Dubai, Singapore, and beyond. BrandStory offers product marketing, branding, UI/UX optimization, website development, and digital marketing services.
Services Offered:
- Product Marketing
- Branding
- UI/UX Optimization
- Website Development
- Digital Marketing
14. NoGood
NoGood Marketing Agency was established in 2017 and has a team of more than 50 employees. It is a well-known SaaS marketing agency that provides a comprehensive marketing approach. They have been successful in delivering effective experimentation and data-driven strategies, which have helped numerous product marketing agencies increase their revenue. They assist various industries such as retail, consumer tech, gaming, healthcare, B2B, SaaS, and DTC.
Services offered
- SEO
- CRO
- SEM
- PPC
- Display
- Programmatic
- Email marketing
- Ad creative
- Attribution reporting
15. Bay Leaf Digital
Bay Leaf Digital is a SaaS marketing agency located in Bedford, TX. It was founded in 2013 and has worked with several big brands, such as Travelocity, Angies List, and Citigroup. The company offers its services to industries such as SaaS, Retail, and B2B. Through meticulous strategy and cutting-edge techniques, Bay Leaf Digital continues to redefine the standards of digital marketing, empowering all businesses.
Key services offered
- Marketing strategy
- PPC and retargeting
- Content marketing
- SEO strategy
- Marketing automation
- Social media marketing
- Marketing analysis
- Website refresh & maintenance
16. Single Grain
As a full-service B2B product marketing agency, Single Grain focuses on SEO, content marketing, paid advertising, and conversion rate optimization. The agency assures you of delivering customized, business-changing SaaS strategies that help drive customer growth and long-term success for brands. The agency has a proven track record of successful saas campaigns with the latest saas marketing techniques to drive more site traffic, target the right leads, and convert them into proper organic leads.
Services Offered
- SEO & content marketing
- Paid advertising
- CRO Services
17. Skale
Skale is a SaaS product marketing agency that brings your SaaS product to market with proper strategies. The agency has set up proper strategies like positioning, messaging, competitive differentiation and enabling the sales and marketing teams to create opportunities. With proper seo strategy and execution, content production, link building and outreach the agency setup all for the service for the company.
Services Offered
- SEO strategy and execution
- Content production
- Link building and outreach
- Website migrations
B2B SaaS Marketing Experts: Why Hire Them?
B2B product marketing agencies are on board to help you grow your B2B Software-as-a-Service (SaaS) business. SaaS agencies know how to reach the right audience and launch products with smart strategies. You need them to help you craft messages that grab attention, support your sales team, and understand your customers.
Choosing the right product marketing agency for B2B SaaS isn’t just cost-effective; it’s a smart move for keeping up with changes in the SaaS world.
Ultimately, these agencies help businesses handle challenges, stand out, and do well in the competitive B2B SaaS market.
Hacks to find the perfect Product marketing agencies
You’re here because you want to find the ultimate product marketing agency for B2B SaaS, right? Well, you’ve landed in the perfect spot. Finding a suitable agency can be a bit like searching for a needle in a haystack.
But don’t worry, we’ve got some amazing hacks to help streamline your search.
Buckle up, and let’s dive in!
Tip #1: Know What You Want
Before finding your ideal product marketing agency, you need to understand your needs. Consider this – Do you need a full-scale marketing strategy or just SEO optimization? Or are you hunting for experts in content marketing or lead generation? Your agency should match your requirements.. So, first things first –
Define your goals.
- Identify the areas you need help with.
- Sounds simple, right? Well, sometimes, the simplest things can make the biggest difference.
Tip #2: Dig Deep Into Their Specialties
All agencies are not created equal. Some excel at SEO, while others may be wizards of social media. When you’re searching for the perfect SaaS marketing experts, remember to ask –
What services does the agency specialize in?
Do they have a proven track record in your niche?
Chances are you wouldn’t want a seafood chef cooking up your steak dinner, would you? The same principle applies here. Go for the agency that has expertise in your field!
Tip #3: Assess Their Track Record
You wouldn’t hire someone without looking at their resume, would you? Similarly, the track record of a marketing agency is its resume. So, do your homework and check their portfolio. A few points to ponder –
Have they worked with companies similar to yours?
What were the results of their campaigns?
Asking these questions can make a world of difference to your final decision.
Tip #4: The Price Is Right…Or Is It?
Now, this is a tricky one. You don’t want to burn a hole in your pocket, but remember, cheap isn’t always cheerful. Instead of focusing on price alone, consider the value the agency brings to the table. Ask yourself –
What’s the return on investment?
Are their services worth your hard-earned dollars?
A budget-friendly agency might seem appealing, but not if they can’t deliver results. So think value, not cost.
Tip #5: Cultural Fit Matters
You might be thinking, “Wait, what? Cultural fit? We’re talking about marketing agencies, not a new best friend!” Bear with me for a moment. A good cultural fit means better communication, better understanding, and ultimately, better results. So, before you seal the deal, consider –
Does the agency’s work style match yours?
Do you feel comfortable communicating with them?
This might seem like a minor detail, but trust me, it can make or break your partnership.
So there you have it, folks.
Keep these hacks in your back pocket when you’re searching for the perfect product marketing agency for B2B SaaS. Remember, the key to success lies in choosing an agency that understands your needs, shares your vision, and has the experience and expertise to turn that vision into reality. Happy hunting!
Conclusion
These 17 best product marketing agencies can handle your marketing difficulties while you focus on what you do best.
Even with a variety of various subject areas, this list only scratches the surface of what’s currently accessible.
Overall, we understand that selecting a B2B SaaS marketing consultant is a huge step, so do your research, get in touch with previous and existing clients of the agency and ask them for feedback if they are interested, talk to the agencies and the professional in-house team, gauge their expertise and then make the best selection for your business.
We propose working with a company that keeps itself accountable for outcomes, so you just pay for results and receive the finest SaaS marketing available.
Connect with us at contact@growthcx.com as we can help your B2B Saas Company in scaling and make you the leader of your industry. Check out our services and get on a call with a cup of coffee to unlock your hidden growth potential.
FAQs on B2B SaaS Product Marketing
Is it necessary to collaborate/hire SaaS marketing experts?
Each SaaS product is unique. Begin by identifying areas where you need help or improvement, such as copywriting, onboarding, price strategy, or lead creation.
Collaboration with a B2B SaaS marketing professional or consultant specializing in those areas can help you scale quickly and easily without having to go through the hassle of identifying and hiring someone.
What types of SaaS promotions are the most effective?
Among the many ways to promote your B2B SaaS product strategy are limited-time free or discounted trial offers, a branded podcast, live Q&A sessions on social media, customer testimonial clips, and unique content that stands out.
How much money does B2B SaaS marketing cost?
While the average total marketing budget is between 5-12% of total revenue, how much you should invest in marketing your B2B SaaS company depends on its current stage.
For which channels should you hire a B2B SaaS marketing consultant?
When searching for a SaaS marketing experts, make sure they can assist you with social media, since this may be really valuable.
Many B2B SaaS marketing agencies overlook the significance of social media. Therefore it is worthwhile to get assistance from someone who knows what they are doing. On the other hand, your website is the greatest spot for a SaaS marketing agency to assist you.
This is due to the importance of SEO in this scenario, and you want to have a lot of useful content on your website. To have a consistent income stream, you must appear at the top of the search results.
What does a SaaS marketing agency in India specialize in?
A Software as a Service marketing agency in India specializes in promoting and selling cloud-based software products through digital marketing strategies. These agencies create tailored marketing campaigns that align with the needs of your SaaS businesses. They aim to increase brand visibility, user acquisition, and retention rates.
What services do product marketing agencies offer?
Product marketing agencies offer a range of services to position and promote products effectively. These services include market research, branding, messaging and positioning, launch strategies, advertising, and performance analysis.
How do I choose the best product marketing agency for my business?
Choosing the best product marketing agency for your business depends on several factors. You can check the industry, product type, target audience, and marketing goals. Look for an agency with proven experience, a strong portfolio, and a clear understanding of your business objectives. Conducting thorough research with potential agencies can help you find the best fit for your business needs.
