The global SaaS market revenue is expanding at a rapid speed. It was valued at USD 165.9 billion in 2021 and is expected to increase at an 11.0% compound annual growth rate (CAGR) from 2022 to 2028.
As demand for SaaS grows, so does competition. Due to a lack of marketing experience and resources, medium-sized and small Saas firms rarely have the opportunity to compete with their larger counterparts.
Marketing is difficult. But how do you promote something that doesn’t have a physical presence or is constantly changing? SaaS product marketing is a world unto itself, and success demands the right talents. Here are the top five reasons why you should hire a B2B SaaS product marketing agency right away:
- Save your time and money.
- Get consistent B2B brand messaging and positioning.
- Hire experts in SaaS lead generation.
- Get a dedicated team of professionals to work with your in-house team.
- Easily get other services as your company scales.
B2B SaaS product marketing companies give an all-in-one solution for all your SaaS marketing concerns.
In this blog, we will give you an overview of a B2B SaaS marketing agency and their services, followed by a list of the 8 Best B2B SaaS Product Marketing Agencies To Hire In 2023.
What is a B2B SaaS Product Marketing Agency?
A B2B SaaS Product Marketing Agency assists Software-as-a-Service businesses in developing a data-driven B2B SaaS Go-To-Marketing strategy. The agency helps with customer acquisition, lead generation, sales, and scaling exponentially.
Services provided by B2B SaaS Product Marketing Agencies
The services B2B SaaS product marketing agencies provide range from one another. However, the majority of them provide essential services.
- Customer Acquisition Through Lead Generation – Using advanced lead generation software and demonstrated strategies, a SaaS marketing agency will help your business grow.
- Pay-Per-Click Advertising – You can’t rely solely on organic traffic, especially in the beginning. A good SaaS marketing agency will help you optimize your PPC and paid search ad campaigns. Using paid search, you can change your ads, budgets, and bid amounts every day, to generate leads without running over budget.
- SEO and SEM – It is essential that your SaaS solution is easily discoverable to potential customers using search engines to explore and compare their options. A good SaaS agency can provide guidance and SEO services to help your solution rank high in organic search results.
- Content Marketing – Content marketing is essential for any successful SaaS marketing strategy and can drive brand awareness, the establishment of trust, authority, and credibility, as well as lead generation, customer acquisition, and customer retention.
We evaluated each agency on the list based on five criteria:
- Discovering which clients they prefer to serve.
- Checking the outcomes of previous clients’ projects for a track record of success.
- Understanding their methodology to provide consistent results for future clients.
- Quality control of client deliveries.
- Examining their professionalism both online and offline.
8 Best B2B SaaS Product Marketing Agencies To Hire In 2023.
1. growth.cx
growth.cx, founded in Dec 2020 by Jose Gonsalo, is a growth marketing agency specializing in SaaS startups.
Jose was the first marketing hire at SurveySparrow, a multi-million dollar B2B SaaS startup based in Delaware. He played a major role in building an A+ marketing team at SurveySparrow, which gave him the confidence to start his own agency, and growth.cx happened.
growth.cx is backed by a team of in-house experts in growth marketing, content marketing, product marketing, SaaS consulting, inside sales, website development, and other areas.
growth.cx has assisted 30+ SaaS companies in increasing brand visibility, driving organic inbound MQL and SQL, and skyrocketing revenue growth, transforming them into recognized brands. growth.cx’s full-stack product marketing solutions can ensure that your path is steady from the time we team up.
growth.cx’s team is experts in optimization and rapid experimentation with a complete-funnel approach to business growth, assisting many SaaS companies in growing and scaling, as well as startups in uncovering their full potential and maximizing their performance.
- Product Marketing
- Growth Consulting
- Content Marketing
- Growth-led SEO
- Performance Marketing (Ads)
- Conversion Rate Optimization
- Social Media Marketing
- Inside Sales, Sales Enablement
- Brand Design
- Website: Design, Development and Hosting
Focus: Full-Service Product Marketing for B2B SaaS Startups
Pricing:
- Product Marketing starts at just $1500/month
- Growth consulting/team training starts at just $750/month
- Website UI/UX & Development starts at just $1000
- Brand Design at just $1000
2. Funky Marketing
Funky Marketing assists a B2B company in increasing revenue growth through digital marketing tactics with minimal marketing costs.
You can collaborate with them if you don’t have a team, or if you have, they can work with current teams to establish and improve marketing channels, increase conversion rates, obtain more SQLs, and retain new customers.
They can help you evaluate and scale your KPIs, keep an eye on your growth process, and automate your marketing funnels no matter how big your company is.
Services Offered:
- Relationship Centric Marketing
- Creating brand stories
- Content Marketing
- Conversion Rate Optimization
- Demand Generation
Focus: Demand Generation
3. Single Grain
Every effective marketing campaign launched by Single Grain is infused with energy and enthusiasm. They assist their clients with everything from creating highly successful marketing funnels to managing PPC campaigns.
Their primary goal is to achieve the results you desire for your company. Their expert marketers assist brands in determining where and how to spend their money, whether through social advertising or targeted search marketing. Airbnb, Crunchbase, and Alexa are just a few companies they’ve helped build.
Services Offered:
- SEO
- Paid advertising
- Social media marketing
- Content marketing
- Google and Facebook advertising
- Conversion Rate Optimization
- Crypto
- NFT marketing
Focus: Conversion Rate Optimization
4. Kalungi
Kalungi is a B2B SaaS Product marketing agency that offers a potent mix of marketing methods to assist SaaS startups in growing. Their experienced teams guide their clients through three stages of marketing maturity: Start, Scale, and Profits.
They provide over 40 services for B2B SaaS clients, from competitive analysis to customer journey mapping, persona research, and content production. Furthermore, they offer tailored services based on the client’s business requirements.
Kalungi can help you expand your strategic direction, optimize your website, manage your campaigns, and develop a winning marketing strategy.
It also offers Figma ad template design, marketing playbooks, and marketing audits. They have assisted companies such as Leadcrunch, Ascend Software, Fraxion, Clario, and Clearwave in growing their B2B SaaS businesses.
Services Offered:
- SEO
- Conversion Rate Optimization
- SEO
- Paid advertising
- OKR management tool
- Website themes and designs
- Sigma ad designs and templates
Focus: B2B Saas Product Marketing
5. Hey Digital
Hey Digital is a marketing agency that assists SaaS and Tech companies to increase trial signups, demo requests, webinar attendees, and brand MMR by developing successful paid acquisition campaigns on Facebook and Google.
The agency has extensive SaaS industry experience and thinks creativity is at the heart of marketing. It not only improves conversion rates but also looks after the design of the landing page. The professional design, copywriting, and marketing team produces an informative landing page that attracts potential clients and converts them into actual ones.
Services Offered:
- Paid advertising
- CRO
- PPC
- Paid social and landing page design
- Social Media Marketing
Focus: PPC & CRO
6. Metric Theory
Metric Theory is a performance marketing agency that has managed over $275 million in ad spending for over 500 clients. They’ve worked for B2B SaaS product firms, direct-to-consumer brands, consumer app companies, major e-commerce sites, and fast-growing startups.
They assign a specialist strategy team with industry experience to each customer so that they can produce the most significant outcomes for each partner.
Their marketing consultant is directly capable of speaking with the developers and system architects of SaaS platforms in order to comprehend the intricate details of their client’s business.
They are committed to helping brands reach their maximum potential by boosting their clients’ marketing through impactful and simple solutions.
Services Offered:
- Performance Marketing
- Amazon Marketing
- B2B Lead generation
- SEM
- Video Advertising
Focus: B2B Lead generation
7. Klicker
Klicker will only stop once you have increased your traffic, leads, and online sales. Instead of chasing worthless “feel good” numbers, they worry about actual results and focus on what drives their clients’ businesses.
Klicker provides complete B2B SaaS product marketing services, ROI-focused campaigns, bi-weekly transparent reporting, open-door client communication, and more.
They have an experienced SEO team that can assist you in developing a good SEO plan that will yield long-term benefits. The SEO strategies employed are aimed at increasing the growth of your SaaS product and lowering the cost per acquisition.
Their skilled B2B social media marketing team determines the most effective social media platforms for shaping your brand’s personality and reputation.
Services Offered:
- WordPress Website Design
- Email Marketing
- Content Marketing
- PPC
- SEO
- Social Media Marketing
- Inbound Marketing
- Digital Marketing For Startups
- Digital Advertising
Focus: B2B Digital Marketing Services
8. Ironpaper
Ironpaper is a B2B SaaS product marketing agency. This agency develops brilliant marketing and growth strategies, generates qualified leads, increases sales, improves your search engine optimization skills, improves your content marketing strategy and web design, and so on by focusing on critical marketing metrics rather than wasting time with unnecessary marketing fluff.
In digital marketing services, organic market strategy, lead generation, web design and development, paid advertising, content marketing, and marketing automation, they have successfully enabled sustainable growth and raised conversion rates for their target audience.
Services Offered:
- Digital Marketing
- Account-based marketing
- Sales intelligence
- Content marketing strategy
- CRO and UX optimization
- Conversion Rate Optimization
Focus: Digital Marketing Services.
Conclusion
These 8 best B2B SaaS product marketing agencies can handle your marketing difficulties while you focus on what you do best. These agencies can handle one-time tasks, generate growth, offer results, and scale with your needs.
Even with a variety of various subject areas, this list only scratches the surface of what’s currently accessible.
Overall, we understand that selecting an agency is a huge step, so do your research, get in touch with previous and existing clients of the agency and ask them for feedback if they are interested, talk to the agencies and the professional in-house team, gauge their expertise and then make the best selection for your business.
We propose working with a company that keeps itself accountable for outcomes, so you just pay for results and receive the finest SaaS marketing available.
Connect with us at contact@growthcx.com as we can help your B2B Saas Company in scaling and make you the leader of your industry. Check out our services and get on a call with a cup of coffee to unlock your hidden growth potential.
FAQs on B2B SaaS Product Marketing
Is hiring a B2B SaaS Product Marketing agency required?
Each SaaS product is unique. Begin by identifying areas where you may improve, such as copywriting, onboarding, price strategy, and lead creation.
Collaboration with a B2B SaaS marketing professional or consultant specializing in those areas is recommended. SaaS marketing necessitates specialized knowledge and experience, which not all digital marketing organizations possess.
What types of SaaS promotions are the most effective?
Among the many ways to promote your B2B SaaS product strategy are limited-time free or discounted trial offers, a branded podcast, live Q&A sessions on social media, customer testimonial clips, and unique content that stands out.
What is business-to-business SaaS product marketing?
B2B SaaS is a term that stands for business-to-business Software-as-a-Service. It includes cloud-based software used by businesses for accounting, office productivity, customer relationship management (CRM), and other work-related activities.
How much money does B2B SaaS marketing cost?
While the average total marketing budget is between 5-12% of total revenue, how much you should invest in marketing your B2B SaaS company depends totally on its current stage.
For which channels should you hire a SaaS marketing agency?
When searching for a SaaS marketing agency, make sure they can assist you with social media, since this may be really valuable.
Many B2B SaaS marketing agencies overlook the significance of social media. Therefore it is worthwhile to get assistance from someone who knows what they are doing. On the other hand, your website is the greatest spot for a SaaS marketing agency to assist you.
This is due to the importance of SEO in this scenario, and you want to have a lot of useful content on your website. To have a consistent income stream, you must appear at the top of the search results.