ABM CaseStudy
How did growth.cx help Zoftware achieve 8 to 12 calls per month and an impressive open rate of 86%?
86%
Impressive open rates per month
12+
Increase in potential sales calls per month
10+
Quality replies that enhance the engagement
About Zoftware
Zoftware is an online B2B discovery and rating platform for IT software and solutions. Users can compare, review, and find suitable system integrators to deploy software or solutions. The team combines the latest technology expertise in the Middle East to help find software that works efficiently. Zoftware gives you views on how to select the best tools to grow your business
Website :
https://zoftwarehub.com/Business Type :
B2B SaaS
Industry :
Software & Technology
Ideal Customer Profile Regions :
USA, UK, Europe, and India
Offices :
Dubai
Challenges they faced
- Zoftware needed to attract new listings from key decision-makers at software companies across the USA, UK, Europe, and India.
Our strategy & execution
We implemented a targeted email outreach campaign focusing on personalized communication with founders and co-founders of relevant software companies.
Personalized Emails:
- Each personalized email was tailored to the recipient's specific company and its potential fit with the Zoftware marketplace.
Multi-Touch Approach:
- We sent up to 12 personalized follow-up emails after the initial outreach, ensuring consistent communication and maximizing engagement.
Nurturing with Newsletters:
- Regular newsletters kept recipients informed about Zoftware's success stories and valuable marketplace insights.
