How did we help build a predictable sales pipeline and achieve 9 SQLs from 0 in just 3 months?

• There was a requirement for a properly optimized landing page to run campaigns.
• They hadn't built a marketing funnel. They simply jumped into lead generation without building website traffic and visibility, which affected lead quality and CTR.
• Social media pages' optimization score was very low.
• Their communication strategy targeting SMEs was also poor which resulted in high CTR.

• We began with comprehensive competitor research.
• Based on the research, we developed a marketing mix strategy encompassing multiple channels.
• We initiated our efforts with A/B testing campaigns, exploring different ad groups such as posters, videos, and targeting various customer segments.
• Recognizing that our landing page optimization was suboptimal, we designed a new landing page and leveraged it for our Google campaigns.
• By the second week, we identified high-performing ads and creatives.
• Using this data, we constructed a sales funnel.
• We improved the ROI through meticulous optimization.
• Our campaign was divided into two phases: Phase 1, spanning 25-30 days, and Phase 2, lasting up to the third month.
• Our primary objectives were to extend brand reach and penetrate the market.
• Given the market demographics, we rolled out videos designed to foster trust.
• We analyzed location-based search volumes and initiated campaigns with ad groups tailored to specific regions.
• Employing the AIDA model, we structured both the MQL and SQL funnels.
• We targeted audiences similar to those who had visited our competitor's website, making use of audience signals.

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