ABM & Event Marketing
How growth.cx helped MLnetworks with our ABM & Event Marketing Service
60%
Remarkable open rates with our personalized email strategy.
8+
Qualified appointments booked within an event
17+
Generated a total of 17 replies from potential leads from the campaign
About MLnetworks
MLNetworks specializes in AI-powered telco transformation. They assist telecommunications companies like yours in designing, operating, and optimizing networks intelligently through their end-to-end data platform. Their products include Smart Capex, Smart Opex, and Smart Insights, each aimed at improving different facets of network management.
Website :
https://mlnetworks.io/Business Type :
Technology and software
Industry :
Telecommunications industry.
Offices :
Saudi Arabia
Challenges they faced
- They need more high-quality leads and need to schedule appointments with potential clients.
- They need more high-quality leads and need to schedule appointments with potential clients.
Our strategy & execution
Leveraging Event Registration Data
- We strategically analyzed event registration data from Futurenet Dubai to identify potential leads.
Personalized Email Campaign
- Highly personalized emails were created for each lead, highlighting their unique needs and demonstrating how MLNetworks' solutions could effectively address them.
Strategic Follow-up Sequence
- A well-planned follow-up sequence was implemented, consisting of 3-5 personalized emails sent over a week. This approach aimed to maximize open rates and promote more in-depth engagement with the leads.
LinkedIn Outreach
- Personalized connections were initiated on LinkedIn to boost relationships with the identified leads further, complementing the email campaign with direct engagement and interaction.
Tools Used
- SalesHandy
- HubSpot
- Linkedln Sales Navigator
Activities
- Cold email
- Cold emailing & newsletter
- Linkedln
End Result
Increased Open Rates :
The personalized email strategy achieved a remarkable open rate of 60%, beating industry benchmarks and demonstrating strong engagement from recipients.
Appointments Secured :
Within a single week, we successfully scheduled 8 qualified appointments for MLnetworks with prospective clients who attended Futurenet Dubai. This fast conversion highlights the effectiveness of the personalized B2B event marketing strategy.
Increased Engagement :
The campaign generated a total of 17 replies from potential leads, indicating a high level of interest and engagement. This response also validates the relevance and impact of MLNetworks' targeted approach in capturing the attention of its target audience.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.