We Scaled 100+ Global B2B SaaS and Tech Companies 🚀
Our Instant fractional SaaS Marketing Team
Works just like your in-house team, but without the cost & time of building an in-house Marketing Team
ABM Services & Solutions for SaaS Companies
At growth.cx, we're not just about providing services but about creating solutions that resonate with your business objectives.
Content Marketing
.gif)
Crafting high-quality content tailored for the B2B SaaS sector, designed to convert your ICP.
Create blog posts, articles, infographics, case studies, and whitepapers.
Localizing content includes incorporating local examples, data, and language nuances.
LinkedIn content promotion uses organic outreach and targeted ads to resonate with your ICPs..
Lead Generation
We create high-value, custom leads designed for targeted accounts in our lead generation strategy.
Tailored guides, ebooks, and webinars designed to address the specific challenges of your audiences.
Utilization of LinkedIn's powerful tools to capture high-intent leads efficiently.
Engaging events with industry experts to nurture prospects and foster conversions.
Personalized Outreach
.gif)
High-value accounts will targeted with personalized ABM outreach.
Using customized strategies to resonate with each target business's unique needs and interests.
LinkedIn for targeted outreach by creating ad campaigns and connection requests for specific ICPs.
Personalized Email Outbound Marketing campaigns that resonate with the target audience's needs.
Why ABM is Essential for B2B SaaS Growth
Prioritize High-Value Accounts
ABM enables you to prioritize and engage with the right accounts that are more likely to convert more customers, maximizing your marketing spend. As a SaaS ABM Agency, we help identify and target these high-value accounts through data-driven insights.
Unify Sales and Marketing
One of the key advantages of ABM is that it promotes collaboration between sales and marketing to ensure consistency in strategy for account engagement. This alignment leads to faster conversions and higher-quality leads for your SaaS business.
Personalization
With ABM, every campaign is customized for individual accounts. We provide personalized content, messaging, and outreach to speak directly to your customers for more engagement and conversion.
Speed Up Sales Cycles
ABM reduces the typical sales cycle by engaging with decision-makers directly and providing tailored content. This means that as a SaaS ABM Agency, we help facilitate decision-making and close deals faster for your SaaS business.
Maximize Revenue Impact
Companies that implement ABM successfully often see larger deal sizes, higher engagement, and improved marketing ROI. Our SaaS ABM agency services are designed to help you achieve similar outcomes, making ABM an essential tool for continuous growth.
growth.cx: ABM & B2B SaaS Marketing Experts
At growth.cx, we're more than just an agency; we're your trusted partner in the ABM journey. Having collaborated with over 100+ B2B SaaS and tech companies, we've got the experience and commitment to your success set us apart.
- We sit down with you to understand your goals and craft an ABM strategy that fits your goals.
- Our team knows exactly how to find and engage your ideal accounts, ensuring we're there at the right platform.
- We peel back the layers of your potential customers' intentions and buying stages, giving you a clear view of the landscape.
- Our in-depth analytics and reports give you the necessary information to make effective decisions.
Why Choose growth.cx for ABM: Our Competitive Advantages
Strategic Planning and Account Selection
We excel in strategic planning and account selection, employing a sophisticated methodology to identify high-value accounts. We craft ideal customer profiles (ICPs) and leverage predictive analytics to the highest growth potential.
Personalized Content Creation
We have a talented team of content creators capable of producing various customized content types, including articles, whitepapers, case studies, and videos. This content is tailored to meet each target account's needs and interests.
Linkedln & Email Platform Engagement
growth.cx implements multi-channel engagement strategies encompassing email and LinkedIn. Using a coordinated approach, they deliver seamless and impactful customer experiences across all channels.
Analytics and Measurement
We help track the success of ABM campaigns, measuring engagement, influence, and revenue impact at the account level. We focus on ABM-specific metrics such as account engagement scores, pipeline velocity, and ROI.
Our 5-Step ABM Strategy for SaaS Companies
We help your business succeed with a straightforward five-step approach.
Identify Targeted ICPs
This involves creating ideal customer profiles (ICPs) to pinpoint businesses most likely to benefit from your solutions.
Develop Account Insights
Research and gather detailed information on each target account, including business needs and decision-makers.
Personalized Marketing Campaigns
Design personalized ABM marketing strategies that speak directly to the business interests of each target account.
Execute Engagement Strategies
Implement your personalized campaigns across the chosen channels, ensuring that you engage with the target accounts in a consistent manner.
Analyze & Optimize
Continuously monitor the performance of your ABM campaigns using specific metrics like engagement rates and revenue impact.
See How Our ABM Approach Delivers Results
Retable is a B2B company in the UK specializing in work management and online spreadsheet solutions.
Services Provided:
ABM
Results:
- High Open Rate: Achieved a 56% open rate, reflecting strong audience engagement.
- Surge in Demo Bookings: Secured 10–15 qualified demos per month through targeted outreach and follow-ups.
MLNetworks specializes in AI-powered telecom transformation, helping companies design, operate, and optimize networks with their end-to-end data platform.
Services Provided:
ABM
Results:
- Higher Open Rates: Achieved a 60% open rate, surpassing industry benchmarks.
- Appointments Secured: Scheduled 8 qualified appointments in a week from Futurenet Dubai attendees.
- Strong Engagement: Received 17 replies, showing high interest and effective targeting.
Omind is a top provider of smart solutions that use advanced AI, machine learning, and automation to enhance customer experiences and boost business success.
Services Provided:
ABM
Results:
- High Open Rates: Achieved an 85% open rate, exceeding industry standards.
- Brand Visibility: Boosted Omind.ai’s market presence and credibility.
- Improved Conversions: Personalized content nurtured and re-engaged leads, driving higher conversions and retention.
ScaleVista is a web and mobile app development company with a dedicated team committed to custom software development.
Services Provided:
ABM
Results:
- High Open Rates: Maintained an 80% open rate, reflecting strong subject lines and sender credibility.
- Qualified Leads: Generated 5–10 responses per campaign, showing genuine interest.
- Increased Calls: Secured 3–4 calls monthly with high-quality leads.
Zoftware is an online B2B discovery and rating platform for IT software and solutions.
Services Provided:
ABM
Results:
- High Open Rates: Achieved an 86% open rate, highlighting the success of the personalized strategy.
- More Sales Calls: Averaged 8–12 booked calls with potential partners each month.
- Better Engagement: Received 5–10 replies monthly through targeted outreach.
Frequently Asked questions
What is Account-Based Marketing (ABM)?
ABM is called a targeted marketing approach focusing on engaging and converting specific accounts rather than a broad audience.
How can an ABM agency for SaaS help us?
ABM agencies specialize in strategic planning and execution to effectively target and engage key accounts, optimizing your marketing efforts for higher conversion.
Is ABM for B2B or B2C?
ABM is primarily used for B2B (business-to-business) marketing but can be adapted for certain B2C (business-to-consumer) scenarios.
What is the ABM strategy? Is it inbound or outbound marketing?
ABM incorporates elements of both inbound and outbound marketing. It involves personalized outreach (outbound) to specific accounts while aligning with content-driven strategies (inbound) for engagement.
Related ABM Blogs
ABM Marketing vs. Traditional Outbound Strategies for B2B SaaS Companies
Trying to figure out the best marketing strategy for your B2B SaaS company can be a real headache. Maybe you’re wondering if traditional outbound marketing is still the way to go or if there’s something better out there.
Not Enough Leads? Use Account-Based Marketing for B2B SaaS Events
Do you know that the most impactful and ROI-generating B2B events occur when ABM marketing is integrated into it? If you’re onboarding a new B2B SaaS client whose event strategy includes the usual mix of marketing tactics, demos, and networking, consider maximizing its impact by initiating a customized ABM Marketing campaign. By identifying key attendees on different platforms, researching their companies, and crafting
Top 10 Account Based Marketing Agencies for SaaS Startups
Hey there, SaaS founder! Remember when B2B marketing was all about casting a wide net and hoping for the best? Those days feel like ancient history now, right? Enter Account-Based Marketing (ABM) – the game-changer we never knew we needed. Here’s the thing: with nearly every SaaS startup jumping on the ABM bandwagon, standing out is no walk in the park. It’s like trying to be heard in a room where everyone’s shouting! And that’s where the magic of a top-notch ABM marketing agency comes into play.