ABM CaseStudy
How did growth.cx enable Retable to achieve 56% open rates and 5 to 10 responses per outreach campaign?
56%
Increased open rate per outreach campaign
10+
Qualified demo bookings secured monthly
About Retable
Retable is a B2B company in the UK specializing in work management and online spreadsheet solutions. Its design facilitates the organization of spreadsheets, keeping company data, customer information, and workflow in one place. This design enhances workflow efficiency, project management, and data organization for businesses and individuals.
Website :
https://www.retable.io/Business Type :
B2B SaaS
Industry :
Software & Technology
Ideal Customer Profile Regions :
USA, UK and Europe
Offices :
UK
Challenges they faced
- The company needed to increase the number of qualified leads for their demo calls.
- Their geographical focus on the USA, UK, and Europe
- Also, need to attract and engage high-quality prospects who are likely to benefit from Retable's solutions.
Our strategy & execution
Our ABM marketing team implemented a personalized email outreach campaign for retable with a multi-channel approach to engage their target audience effectively.
Targeted Emails :
- Sent initial emails directly to key decision-makers in the USA, UK, and Europe.
- Customized the content to address specific pain points and needs relevant to each recipient's industry and role.
- We followed up with up to 12 personalized emails for each recipient.
- Also ensured follow-ups were timely and tailored, keeping the conversation relevant and engaging. Used the insights to refine follow-up content based on recipient responses and interactions.
Informative Newsletters :
- Integrated newsletters into the outreach strategy with valuable content, such as industry insights, product updates, and success stories.
- Maintained ongoing engagement and nurtured leads through consistent, informative communication.
