Performance Marketing, Growth-led SEO and Content Marketing Case Study

How did growth.cx help Tringpartner increase their quality leads by 688% in just 3 months?

Increase in Quality
Leads in just 3 months

Increase in Revenue in just
4 months

Decrease in Cost Per Lead

About Tringpartner

Tringpartner is a call management system that helps businesses with call routing, call forwarding, call tracking, virtual phone numbers, etc.

Helps in directing incoming calls to the right department or individual.
Allows businesses to redirect calls to any phone, ensuring no important call is missed.
Monitors and records call data, providing insights into customer interactions and campaign effectiveness.
Offers businesses the flexibility to have phone numbers in multiple locations.

accounts.tringpartner.com

B2B SaaS

With a 3-person sales team, the company struggled to build a robust sales pipeline and secure high-quality, high-volume leads.
The team experimented with multiple agencies but failed to achieve the desired outcomes.

Search volume for 90% of relevant keywords was low, suggesting that relying solely on Google Search Ads could have led to lower-quality leads and conversions.
Extensive use of technical terminology related to the product on the website and in previous campaigns, particularly post-IVR introduction, may have confused the target audience, necessitating simplified communication across all channels.
The website's performance and content optimization were lacking, adversely affecting conversion rates.
A different strategy was required to address these issues and improve overall marketing effectiveness.

In the B2B sector, 90% of keywords had low search volume, leading to a scarcity of quality leads and lower conversions initially.
Customer awareness of technical terminology was low, complicating engagement and understanding.
The website's initial optimization for performance and content was insufficient, which negatively impacted user experience and conversion rates.

Developed a dedicated landing page featuring concise content, refined through competitor analysis in the IVR service sector, and integrated the top 20 selected keywords.

The filtration in contact form was implemented on the website.

Implemented technical SEO enhancements to boost the performance of the website and user-directed landing pages

Improved user experience by simplifying the website's UI/UX design.

Conducted Conversion Rate Optimization by reorganizing website content for increased conversions and strategically placing CTA buttons to enhance inquiries/signups.
Introduced additional filters in the website form to eliminate low-quality leads.
Identified Meta as an effective platform for campaigns after thorough brainstorming and conducted A/B testing with various creative formats (30-second videos, carousels, single images) to determine the most effective campaign strategy.
Explored LinkedIn as a channel to target business owners specifically.

Found the best successful ad (30s video campaign in Meta) and was able to generate 5-8 qualified leads daily.
The filtration in contact form was implemented on the website.
Conversion Rate Optimization was applied to the website.
Improvements were made to the website's UI/UX.
A simple communication strategy was implemented across all channels and formats.
A dedicated landing page specifically for the ads was created.

LinkedIn was found to be around 10x more expensive (INR 4000/lead) than Meta and Google, so we discontinued the activities on LinkedIn.

Through Conversion Rate Optimization, we consistently brought in quality leads daily: 5-8.
The Cost Per Lead was reduced from INR 800 to INR 350 through campaign optimization.
Creating a better website almost eliminated the number of false leads (the irrelevant leads dropped to below 5%).
Most importantly, we built a predictable sales pipeline in just 3 months.
There was a 688% jump in the number of quality leads in just 3 months:

We saw a 550% increase in revenue (from INR 1,00,000 to INR 6,50,000) in just 4 months.
INR 12,00,000 pipeline was built.

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Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.