toobler - Growth.CX

SEO, Content, Positioning

How did growth.cx help Toobler achieve 9x in client acquisition in 7 months?

9x

Increase in SQLs in 7 months

400%

Improvement in organic traffic

50

Keywords ranked on Google’s first page

About Toobler

Toobler is a digital twin consulting firm that provides customized solutions for a wide range of industries and applications. With their expertise in developing Digital Twins, coupled with the use of the latest technologies and best practices, they can provide cost-effective and efficient solutions that optimize the performance of physical assets.

Website :

toobler

Offices :

London, Toronto, Lidingo & Kochi

Business Type :

Software Development

Industry :

Software Sector

Challenges we faced

  • Initially, they come to us as a typical IT company struggling with low traffic, few leads, and limited online visibility. They need to increase calls and demos, establish brand authority, and build a stronger presence for their business.

Our strategy & execution

SEO

  • Technical Audits and Fixes: Used tools like Screaming Frog and Google Search Console (GSC) to identify and address errors such as oversized meta descriptions, missing alt texts, and broken links.
  • Off-Page SEO: In off-page SEO, we used submissions on platforms like Medium, Quora, and social bookmarking sites to improve off-page SEO and get more traffic.
  • Keyword Research and Analysis: We identified new keyword opportunities for topics like “Digital Twin” and regularly updated the keyword lists to align with new SEO trends.
  • Monthly Performance Reports: Created monthly reports to monitor and adjust SEO strategies for Toobler based on blog performance data, traffic insights, and content engagement metrics.
  • User Interaction Tracking: We set up button click tracking for specific calls to action, like “Book Free Consultation” on the Toobler website, to measure user engagement and refine on-page elements.

Content 

  • Created different types of blog content across different funnel stages (TOFU, MOFU, BOFU) tailored to specific audience needs. Proper interlinking and anchor texts when writing content for the website.
  • Content Distribution Planning: Continuous blog performance analysis and a content distribution plan to keep traffic growing across platforms.
  • Content Publishing and Optimization: Regular blogging on high-priority keywords, including "Digital Twin" topics across industries. Blogs were optimized based on performance analysis and keyword opportunities identified through GSC.
  • Write and optimize service pages in order to improve the structure and functionality of the website.

Positioning

We repositioned Toobler from a normal IT service provider to a leading specialized Digital Twin Solutions company. With this shift, they are now positioned as a leader in innovation, enabling businesses to use digital twin technology to improve operations.

End Result

  • From just 1 lead in a quarter to 9+ leads in a quarter
  • Organic traffic almost doubled from 1st quarter to present quarter.
  • 50 keywords ranking in Googles first page

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.