ABM CaseStudy
How did growth.cx help ScaleVista achieve 80% open rates and 5 to 10 responses per outreach campaign?
80%
Increases the open rate with proper outreach methods
10+
Responses per outreach campaign
4+
Scheduled calls with potential customers each month
About ScaleVista
ScaleVista is a web and mobile app development company with a dedicated team committed to custom software development. They offer a range of services, including custom software development, mobile development, web development, Salesforce and cloud integration, and API management. Their expertise includes backend development, mobile applications, frontend development, DevOps solutions, and enterprise software for your project.
Website :
https://scalevista.com/Business Type :
IT & Technology
Industry :
Software Sector
Offices :
India
Challenges they faced
- ScaleVista faced the challenge of attracting high-value leads that matched their ideal customer profile. This required creating a targeted prospect database and personalized email content and launching an outreach program with systematic follow-ups.
Our strategy & execution
Understanding the Ideal Customer Profile (ICP)
- We conducted a detailed analysis of ScaleVista's ideal customer profile, covering firmographics (company size, industry), technographics (marketing tools used), and behavioral demographics (web behavior, content consumption).
Prospect Database Building
- We built a complete lead database, identifying up to 1,000 qualified prospects each month by industry directories, competitor analysis, and social media data.
Personalized Email Content
- Then we crafted engaging and personalized email content tailored to address each prospect's specific needs and challenges. It helps in increasing the likelihood of capturing attention and driving engagement.
Multi-Touch Outreach
- We implemented a strategic email outreach campaign with a sequence of well-timed follow-ups, ensuring consistent communication and maximizing response rates. ScaleVista saw a significant boost in lead generation and engagement, demonstrating the effectiveness of our targeted outreach strategy.
Tools Used
- SalesHandy
Activities
- Cold Email
End Result
Achieved an exceptional average open rate of 80%, showcasing compelling email subject lines and strong sender credibility.
Personalized content and a targeted approach generated 5 to 10 responses per outreach campaign, indicating genuine interest from qualified leads.
Generated 3-4 scheduled calls with potential customers each month, enabling ScaleVista's sales team to engage effectively with high-quality leads.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.