ABM CaseStudy

How did growth.cx help purple patch to achieve 40% email open rate for each lead generation campaign?

40%

email open rate by delivering 33 recipients engaged.

About Purple Patch

Purple Patch provides tailored connectivity and entertainment solutions, including high-speed internet, TV packages, and mobile plans for home and business users.

Website :

https://www.thepurplepatch.ae/

Business Type :

B2B SaaS

Headquarters:

UAE

Challenges they faced

A key challenge the company faces is the inability to generate proper leads and attract qualified prospects who are genuinely interested in its offerings.

Our strategy & execution

Email Campaigns:

Industry-Specific Targeting: Send tailored emails to prospects in IT, Discrete Manufacturing, and Professional Services.
Nurture Campaigns: Re-engaged prospects who interacted with previous emails through focused follow-ups.

LinkedIn Outreach:

Engagement-Based Messaging: Reached out to email openers with personalized LinkedIn messages addressing their specific needs.

End Result

Though in its early stages, the campaign reflects strong engagement potential, with opportunities to optimize and drive better responses in future iterations.

321+

Prospects added

100%

83+

Contact rate

100%

33+

Email open rate

40%

Replies

unsubscribes

321 prospects added to the campaign, setting a solid foundation.
83 contacts successfully reached, achieving a 100% contact rate.
33 recipients engaged, delivering a 40% email open rate.
0 replies received within the initial two weeks.
3 unsubscribes (4%), highlighting areas for messaging refinement.