ABM CaseStudy
How did growth.cx assist Omind in achieving impressive 85% open rates and high conversion rates?
About Omind
Omind is a top provider of smart solutions that use advanced AI, machine learning, and automation to enhance customer experiences and boost business success. With a range of Digital CXM products and Automation tools, Omind helps organizations collect, understand, and respond to customer needs, creating personalized and meaningful interactions on a large scale.
Website :
https://www.omind.ai/Business Type :
IT & Technology
Industry :
Software Sector
Offices :
USA, India
Challenges they faced
- Omind aimed to nurture leads, re-engage churned customers, and build brand awareness.
- The company has a strong product, but it faces challenges in effectively engaging its target audience and converting leads into loyal customers.
- Existing marketing strategies were falling short, leading to lower-than-expected open rates and limited brand visibility.
Our strategy & execution
Leveraging Event Registration Data
- We strategically analyzed event registration data from Futurenet Dubai to identify potential leads.
Personalized Email Campaign
- Highly personalized emails were created for each lead, highlighting their unique needs and demonstrating how MLNetworks' solutions could effectively address them.
Tools Used
- MailJet
- Beefree.io
- Stripo
Activities
- Newsletter and outreach
- Newsletter template creation
- Newsletter template creation
End Result
The visually appealing templates and optimized content achieved an impressive 85% open rate, surpassing the industry average.
The targeted content and engaging templates boosted Omind.ai’s brand visibility and credibility in the market.
The personalized and educational content effectively nurtured potential leads and re-engaged leads, leading to higher conversion rates and improved customer retention.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.