ABM CaseStudy
How did growth.cx help LinkedERP achieve 50% email open rate in each lead generation campaign?
50%
email open rate with lead generation campaign
100%
contact rate successfully reaching all 1,464 contacts.
About LinkedERP
Linked ERP, a certified NetSuite partner, delivers tailored cloud-based business management solutions, including ERP, CRM, and inventory management. They help businesses streamline operations, enhance scalability, and drive efficiency with innovative, cost-effective tools.
Challenges they faced
- The company faced challenges with limited engagement and difficulty getting qualified leads, highlighting the need for improved targeting, communication, and lead nurturing strategies.
Our strategy & execution
Email Outreach:
We crafted and executed personalized email campaigns focused on capturing the attention of LinkedERP’s target audience. Here's how we ensured success:
- Used tools like Apollo for lead scraping, we built segmented contact lists based on LinkedERP's ideal customer profiles (ICPs).
- Emails were customized to address recipients’ pain points, emphasizing LinkedERP’s unique value proposition.
- Used tools like Saleshandy that enabled real-time tracking of email opens and responses, allowing for quick adjustments to maximize engagement.
LinkedIn Outreach:
- Optimization of LinkedIn profile to highlight expertise and authority on ERP solutions.
- Offering value and building trust in direct messaging campaigns.
- Connecting people with personalized introductions to get more acceptances.
