Cold Emailing
How did we help LinkedERP build a $775K pipeline with integrated Cold Emailing & LinkedIn Outreach despite intense competition?
>50%
email open rate
>1%
reply rate
About LinkedERP
Linked ERP, a certified NetSuite partner, delivers tailored cloud-based business management solutions, including ERP, CRM, and inventory management. They help businesses streamline operations, enhance scalability, and drive efficiency with innovative, cost-effective tools.
Website :
https://www.linkederp.com/Business Type :
B2B SaaS
Headquarters:
Johannesburg, South Africa
Challenges they faced
- Initially, the LinkedERP team worked with another agency to boost their outreach but saw little success. Struggling with low engagement and unqualified leads, they realized their strategy needed a major overhaul. That’s when they turned to growth.cx for a more focused and results-driven approach.
Our strategy & execution
Strategy
To leverage LinkedERP’s unique position as a certified NetSuite partner, we focused on a strategic approach that addressed key pain points for optimal results.
Key components:
- Channels- Email & Linkedin
- Campaigns- Email Campains & Personalized Linkedin Outreach
- Lead Segmentation-Lead Segmentation- Targeting the right people in the right industries.
Email Outreach:
We crafted and executed personalized email campaigns focused on capturing the attention of LinkedERP’s target audience. Here's how we ensured success:
- Used tools like Apollo for lead scraping, we built segmented contact lists based on LinkedERP's ideal customer profiles (ICPs).
- Emails were customized to address recipients’ pain points, emphasizing LinkedERP’s unique value proposition.
- Used tools like Saleshandy that enabled real-time tracking of email opens and responses, allowing for quick adjustments to maximize engagement.
LinkedIn Outreach:
- Optimization of LinkedIn profile to highlight expertise and authority on ERP solutions.
- Offering value and building trust in direct messaging campaigns.
- Connecting people with personalized introductions to get more acceptances.
