B2B SaaS Content Marketing: Key Benchmarks (2026)

FREE WHITEPAPER

B2B SaaS Content Marketing: Benchmarks and Predictions to Watch in 2026

The risk of ignoring 2026 content marketing? Missed reach, weaker conversions, wasted budgets. This whitepaper uncovers the critical B2B SaaS benchmarks, proven strategies, and forward-looking predictions driving growth.

What You’ll Learn in this Whitepaper

68%

B2B SaaS buyers say content influences their purchasing decisions

45%

Marketing budgets will shift toward content personalization by 2026

The future of SaaS growth is being defined by content, as countless studies continue to show: 

  • 73% of SaaS firms will boost content budgets in 2026.
  • 61% of buyers prefer video-first product content.
  • AI-powered personalization drives 2.3x higher engagement.

This whitepaper walks you through everything you need to know about why content remains the growth engine for SaaS, what’s changing in 2026, and how to execute a proven roadmap that keeps you ahead of the competition.

Whitepaper Highlights

The hidden cost of static content models

Generic blogs and gated PDFs are losing impact as static playbooks fall behind in AI-driven discovery.

Scaling content budgets at 73% of SaaS firms

Benchmarks show rising investment in multi-format, personalized strategies for higher impact.

Video-first engagement driving buyer trust

Short-form and product-focused videos are emerging as the most trusted SaaS content formats.

Content ROI benchmarks shaping strategies

SaaS leaders now track cost-per-lead, pipeline attribution, and ARR influence with precision.

From publishing to orchestrating content

Modern strategies extend beyond creation to orchestration across channels and AI platforms.

A roadmap designed for scalable content

Our proven 6-step execution plan shows how leading firms amplify reach and engagement.

Table of Contents

  • Why Top B2B SaaS Firms Are Doubling Down on Content Marketing in 2026
  • Why Traditional Playbooks No Longer Work
  • Content Marketing Benchmarks in 2026
  • The Shift: From Publishing to Orchestration
  • Gains You Can Expect from Advanced Content Strategies
  • Case Study
  • Our Proven 6-Step Roadmap for 2026 Content Marketing
  • Why Choose Growth.cx?

Is Your SaaS Content Strategy Future-Ready?

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