Growth-led SEO, Content, & Messaging Case Study

Visitly saw an 88% surge in organic traffic within 6 months

88%

increase in monthly organic traffic within 6 months

131%

rise in Google search impressions within 8 months

About Visitly

Visitly is a SaaS-based visitor management system that helps businesses streamline and secure visitor and employee check-ins using customizable workflows and real-time notifications.

Website :

https://www.visitly.io/

Offices :

San Francisco, USA

Business Type :

B2B SaaS

Ideal Customer Profile :

Businesses and organizations that need secure, efficient visitor and employee check-ins.

Buyer Persona:

Office managers, facility managers, and security teams looking to improve visitor management and workplace security.

Challenges we faced

Average website.
The website had no proper keyword targeting, so it wasn’t ranking for relevant search terms.
Technical SEO issues were affecting search performance.
There was no structured internal linking strategy, causing pages to remain isolated without SEO value.
No structured content strategy.
No differentiation between TOFU (awareness), MOFU (consideration), and BOFU (decision) content.

Our Observations & Analytics:

SEO

No keyword strategy, leading to poor search visibility.
Technical SEO issues irrelevant meta titles and descriptions.
No internal linking structure, making it hard for search engines to understand site hierarchy.
Lack of backlinks, affecting domain authority and organic rankings.

Content

Poor website.
No structured content strategy
No differentiation between TOFU (awareness), MOFU (consideration), and BOFU (decision) content.

Our strategy & execution

SEO

Conducted keyword research and optimized pages with high-intent keywords.
Fixed technical SEO issues by adding meta descriptions, and implementing schema markup.
Built an internal linking strategy to connect pillar pages with related content for better crawlability.
Launched a backlink strategy.
Optimized images and improved mobile responsiveness for better user experience and rankings.
This resulted in improved organic traffic, higher search engine rankings, and better user engagement.

Content

Conducted an in-depth website audit and revamped key pages with clear messaging, SEO-optimized copy, and engaging visuals.
Created dedicated industry and solution pages with relevant keywords and case studies.
Developed a content calendar covering blog topics, landing page updates, and social media posts.
Focused on high-impact blog topics based on customer pain points and keyword research.
Implemented the pillar-cluster model, where core topics (pillar pages) were linked to supporting content (clusters).
Created TOFU (awareness) content like educational blogs and guides to attract new visitors. Developed MOFU (consideration) content such as case studies and comparison articles to nurture leads. Focused on BOFU (decision) content like product demos and testimonials to drive conversions.

What worked?

Improved search visibility and rankings by targeting high-intent keywords.
Meta descriptions, schema markup, and mobile responsiveness improved crawlability and user experience.
Established clear site hierarchy and improved page authority.
Differentiation of TOFU, MOFU, and BOFU content improved user engagement and conversion rates.