Upvoit Case Study: 110 Meta Leads & 196k Audience Reach

Growth-led Performance Marketing Case Study

How growth.cx Used Meta Campaigns to Generate 110 Leads for Upvoit and Boost Visibility to 196K People

upvoit

110+

Meta leads generated

About Upvoit

Upvoit is an all-in-one Field Service Management (FSM) software designed to streamline and automate everyday operations for service-based businesses. It helps companies efficiently manage scheduling, dispatching, quoting, invoicing, job tracking, client information, and reporting—all from a single platform. Upvoit is available as both a web and mobile application, making it easy for teams and technicians to stay connected and productive from anywhere.

What pain-points Upvoit addresses?

  • Difficulty in manual scheduling and assigning jobs.
  • Lack of real-time technician tracking and job visibility.
  • Time-consuming quoting & invoicing processes.
  • Poor customer communication and follow-ups.
  • Disorganized client data and service history.
  • Paper-based or spreadsheet-based job management.
  • Errors in payroll, timesheets, and expense tracking.
  • Challenges in scaling field operations efficiently.

Offices :

Ahmedabad, India

Business Type :

B2B SaaS

Industry:

Field service software for plumbing, electrical, cleaning, handyman, restoration, and pool services.

Ideal Customer Profile :

Regions: Global customers, primarily Australia & the US

Buyer Persona: Business owners, operations managers, admin/finance teams, and entrepreneurs in trade services

Domains: Field service operations, scheduling, invoicing, job & client management, technician tracking, analytics.

Company Size: Small businesses and startups (1–50 employees)

Our Observations & Challenges

  • Initial Observation: Upvoit, being a relatively new field service management software, had just entered the market about three to four months prior to our engagement.
  • Website and Branding Gap: We noticed they lacked a professional website and dedicated landing pages, which hindered their initial market presence.
  • Customer Base Challenge: Although Upvoit had some paying customers, the number was limited. The main challenge was increasing brand awareness and generating more leads, as the market was not yet familiar with the product.

Our Strategies

  • Brand Awareness Campaign: We began with a brand awareness strategy to introduce Upvoit to a broader audience. This involved running Meta Reach campaigns to ensure the product gained visibility.
  • Lead Generation Campaign: After building initial awareness, we transitioned to a lead generation campaign. Our strategy involved refining audience targeting, focusing on markets in the United States and Australia.

Our Execution:

  • Campaign Phases: We started with an Instant Form campaign on Meta to capture leads quickly. Once we had initial traction, we shifted to a website conversion campaign to drive deeper engagement.
  • Audience Optimization: Through iterative testing, we identified the most responsive audience segments. Over time, we narrowed down which audiences yielded the best results, allowing us to improve lead quality and conversion rates.

What worked?

  • Instant Form Campaigns: These campaigns were particularly effective, delivering a strong volume of leads more efficiently. We found that users were more likely to convert via the instant form than through other methods.
  • Website Conversion Campaigns: Although not as immediately effective as instant forms, these campaigns still contributed positively by driving additional conversions and supporting our overall strategy.

What didn't work?

  • Audience Narrowing: One of the bigger challenges was refining and narrowing down the audience segments effectively. It took time to identify which segments converted best.
  • Tracking Complexity in Website Conversion: While the website conversion campaigns did yield results, tracking the progress was a bit more complex and required additional refinement.

End Result

  • We successfully generated a total of 110 Meta leads.
  • The awareness campaign reached approximately 196,490 people, significantly boosting Upvoit’s visibility.

Dashboard Screenshots

result result

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.