Cold Email
Integrated Cold Emailing and LinkedIn Outreach generated 44 MQLs for NWNS in just 2 months
>2.25%
reply rate
>30%
open rate
About NWNS
Next World Network Services (NWNS) is a global IT and data services provider specializing in satellite communications, remote sensing, and enterprise networking. Since 2008, they have delivered solutions like SD-WAN, aerial analytics, and network commissioning. Serving industries such as telecom, banking, government, and agriculture, NWNS operates in over 140 countries.
Challenges we faced
- The company, being relatively unknown, faced challenges with low engagement and difficulty attracting qualified leads.
Our strategy & execution
We designed and executed email campaigns to effectively engage NWNS’s ideal audience. Here's how we ensured success:
- Leveraging tools like Apollo & Sales Navigator, we scraped leads and built segmented contact lists aligned with NWNS’s ideal customer profiles (ICPs).
- Personalized email content addressed NWNS’s services while directly tackling their target audience’s pain points, showcasing how their solutions effectively meet industry challenges.
- Utilizing Saleshandy, we tracked email opens and responses in real time, allowing for quick optimizations to enhance engagement.
LinkedIn Outreach:
- Started LinkedIn outreach for prospects who opened the email, ensuring continued engagement and reinforcing NWNS’s value proposition.
- Conducted direct messaging campaigns focused on delivering value and building trust.
- Received 22 responses via LinkedIn in the first month, resulting in 3 sales-qualified leads (SQLs). This early traction highlights strong engagement and the potential for scalable growth.
Tools Used
- Apollo.io
- Saleshandy
- Linkedin (Dripify)
Activities
- Lead scrapping
- Outreach
- LinkedIn Outreach for Engagement
What worked?
- Shortlisted companies that matched our ICP criteria and created targeted campaigns instead of blindly reaching out to all companies.
- Hyper-personalized email campaigns offering company-specific solutions.
- Integrated email and LinkedIn outreach approach resulted in a higher engagement rate than expected.
What didn't work?
- Generic emails with little to no personalization.
- Mass email campaigns without clearly defined ICP criteria.
End Result
- Achieved a 3% response rate on LinkedIn and 1.5% via email, averaging a 2.25% overall reply rate.
- 44 MQLs were generated in just two months.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.