Growth-led AI SEO & Content Marketing Case Study

How did growth.cx drive a 314% Boost In Organic Clicks And a 4130% Increase In Impressions For Hellosend In Just 6 Months?

+314%

Organic Clicks

+4,130

Organic Impressions

223%

Organic Traffic

296%

Direct Traffic

About HelloSend

HelloSend is a CRM-based messaging platform supporting SMS, MMS, and WhatsApp. It integrates with Zoho CRM, Pipedrive, and HubSpot, providing unified messaging and automation.

What pain-points HelloSend addresses?

Low lead conversion and engagement due to delayed or inconsistent follow-ups
Manual messaging efforts that reduce productivity and are hard to track
Lack of WhatsApp and SMS integration within CRM systems, limiting omnichannel outreach

Website :

hellosend.com

Offices :

Chennai, India

Business Type :

B2B SaaS

Industry:

CRM Messaging / Sales Communication

Ideal Customer Profile :

Regions: US, UK

Buyer Persona: Sales heads, support heads, and marketing analysts.

Domains: CRM-integrated Messaging, SMS & WhatsApp Automation, Sales Communication

Company Size: Any teams that use Zoho, Pipedrive, or Microsoft CRM for daily operations

Our Observations & Analytics:

SEO

On-page and technical SEO fixes from the previous period remained foundational for ongoing organic growth.
Domain Authority steadily improved as spammy backlinks were disavowed and new authoritative links were acquired.
Impressions and indexed keywords saw a dramatic expansion, with 598,000 impressions in 6 months compared to 31,300 in the previous period.
Non-branded search clicks made up a growing share of total clicks, indicating increased reach to new audiences and improved discovery for non-brand queries.
Analytics revealed a notable rise in traffic coming from AI-powered search features, such as featured snippets, “People Also Ask” results, and AI-generated answer boxes.
This trend highlighted the importance of optimizing for AI-driven and conversational search, leading us to implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies as a core part of our SEO approach.

Content

Blog output and feature page development continued at 8+ new posts per month, focused on product-led, high-intent, and cluster topics.
Content structure and topic clustering allowed the site to cover a wider range of customer search intent and industry keywords.
Content performance analytics showed that pages optimized for AI and answer-based queries were generating higher engagement and often appeared in featured snippets and AI search summaries.
Recognizing this shift, we refined our content strategy to include more answer-focused, conversational, and semantically rich content designed to capture AI-driven traffic and maximize our share of voice in new search experiences.

Our Strategy & Execution

AI SEO Strategy

On-Page Optimization: Regularly updated and optimized meta titles, descriptions, and internal linking to improve CTR, search relevance, and crawlability.
Technical SEO: Focused on resolving indexation issues, improving site structure, and maintaining technical health with ongoing audits.
AEO & GEO: Integrated Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to target featured snippets, People Also Ask, and AI/LLM-driven search experiences.
Backlink Building: Disavowed spammy links and implemented a systematic off-page strategy (Quora, Medium, article submissions, microblogging, social bookmarking, directory/image/PDF submissions) to build high-quality backlinks and improve Domain Authority.
Keyword Targeting: Used advanced keyword clustering and intent mapping to target high-potential, emerging, and product-relevant queries.

Content Strategy

Content Calendar: Maintained a robust content calendar for consistent output.
Content Clustering: Created pillar and cluster blog content targeting product, industry, and pain-point keywords.
AI-Focused Content: Shifted toward answer-based, conversational, and semantically rich content to win AI-powered and featured snippet placements.
Content Refresh: Regularly updated existing pages and blogs to maintain competitiveness and capture new ranking opportunities.
New Page Creation: Developed new solution/feature pages and industry-specific content in line with keyword research and emerging opportunities.

Our Execution:

AI SEO Execution

On-Page Activities: Conducted comprehensive audits each month, optimizing pages for target keywords, adding schema, and improving technical elements.
Off-Page Activities:
1. December: Submitted 13 microblogging, 13 Quora, 6 Medium, six articles, five social bookmarking, and 20 directory/image/PDF sites, with 100% approval on most.
2. January-July: Continued high-frequency submissions across Quora, Medium, article, microblogging, directory, and social bookmarking platforms (e.g., 10–15 sites/month approved).
Performance Monitoring: Tracked keyword rankings, clicks, impressions, and engagement; identified opportunities to improve CTR for high-impression/low-click queries.
Backlink Quality: Prioritized only high-authority and relevant submissions, ensuring spam score was reduced and DA improved.
AEO/GEO Implementation: Added structured data, optimized for question-based queries, and focused on conversational content for next-gen search engines.

Content Execution

Monthly Content Production: Published 8+ high-quality blogs monthly, guided by keyword research and cluster strategy.
Content for Emerging Queries: Prioritized content targeting emerging keywords like "WhatsApp business 2025" and "Effortless data syncing" based on analytics.
Content Calendar: Maintained strict adherence to the planned content calendar for both regular blogs and feature/solution pages.
Performance-Driven Adjustments: Analyzed engagement rate, session duration, and user behaviour to identify gaps and iterate on content focus.
Content Refresh and Promotion: Regularly refreshed underperforming posts and promoted high-potential content through off-page channels.

What worked?

Consistent Content Output: Consistent publishing (8+ blogs/month) drove steady growth in organic clicks and impressions.
AEO & GEO Strategy: AEO and GEO boosted visibility in snippets, People Also Ask, and AI-driven search results.
Content Clustering & Topic Focus: Pillar-cluster strategy boosted rankings and topical authority for high-intent, product-focused keywords.
Technical SEO Improvements: Webflow migration, schema updates, metadata fixes, and audits boosted crawlability, indexation, and engagement.
Off-Page & Backlinking: Off-page submissions drove quality backlinks, improved domain authority, and reduced spam score.
Performance Monitoring: Keyword tracking helped spot gaps early and iterate quickly on new keywords and SERP features.

End Result

Organic Clicks: +314% (Significant growth in search-driven visits, reflecting increased engagement and reach)
Impressions: +4,130 (Massive boost in brand visibility across Google search results)
Organic Traffic: 17,564 sessions (+223%). Rapid growth driven by expanded keyword coverage and optimized content, bringing more targeted users from Google search.
Direct Traffic: 9,935 sessions (+ 296%). Significant rise as stronger brand presence and improved user experience encourage more visitors to return and access HelloSend directly.
Engagement Rate: Improved from 52.5% to 56.6% (More sessions with active engagement, showing increased relevance)
Average Engagement Time: +70% (From 33 seconds to 56 seconds; visitors are spending more time on the site)