B2B SaaS Performance Marketing Case Study - Giddh

Growth-led Performance Marketing Case Study

How growth.cx Generated 350+ High-Quality Leads for Giddh and Maximized ROI Across Google, Meta, and LinkedIn

giddh

350+

high-quality leads

350+

leads in 150 days under ₹245K Spend

About Giddh

Giddh is an online accounting and financial management platform that helps businesses streamline bookkeeping, invoicing, GST compliance, and financial reporting through automation.

What pain-points Giddh addresses?

  • Drastically reduces time spent on manual bookkeeping and financial documentation
  • Eliminates reliance on spreadsheets and manual ledger management
  • Simplifies GST filing with automated tax calculations and GST-compliant invoices
  • Provides real-time financial dashboards for quick decision-making
  • Ensures secure, cloud-based accounting with role-based permissions and data protection
  • Streamlines multi-company, multi-currency, and multi-branch accounting under one platform

Offices :

Indore, India

Business Type :

B2B SaaS

Industry:

Accounting Software / Finance Automation

Ideal Customer Profile :

Regions: India

Buyer Persona: Accountants, Finance Managers, Business Owners, Startup Founders, SMEs & Retail Businesses

Domains: Accounting Automation, GST & Tax Compliance, Invoicing & Billing, Financial Reporting, Business Process Automation

Company Size: Startups, SMEs

Our Observations & Challenges

  • Market Competition: Giddh operates in a highly competitive accounting software market, dominated by established players offering similar invoicing, GST, and bookkeeping solutions.
  • Product Positioning Requirement: While Giddh offers strong automation and cloud-based accounting features, its value proposition needs clearer differentiation to stand out among multiple finance tools targeting SMEs.
  • Limited Advertising History: Giddh has minimal historical paid advertising data, making it challenging to identify which channel, audience, or messaging drives conversions.
  • Strategic Need: To run high-performance campaigns, Giddh requires structured, persona-driven, and problem-solution-focused landing pages that align with SME pain points and highlight Giddh’s automation capabilities.

Our Strategies

Phase 1: Brand Awareness

  • Run awareness campaigns on Google, Meta, LinkedIn, and YouTube to introduce Giddh and build recall among SMEs and accountants.

Phase 2: Lead Generation 

  • Shift to conversion-focused campaigns with targeted messaging around invoicing, GST, and accounting automation to capture qualified leads.

Platform Evaluation

  • Continuously monitor performance metrics (CTR, CPL, conversion rate) across all platforms.
  • Identify the best-performing platform(s) based on lead quality and cost-efficiency.

Optimization & Scaling

  • Focus budget and creative efforts on the most effective channel(s).
  • Use real-time data to improve campaigns and get better ROI.

Our Execution:

  • We launched PPC campaigns across three platforms: Google, LinkedIn, and Meta.
  • On Google Ads, we ran a Website Conversion campaign to drive qualified traffic to our Giddh accounting and GST-related landing pages.
  • On LinkedIn and Meta, we executed Lead Form campaigns to capture high-intent leads directly within the platforms.
  • Our campaigns followed a targeted approach, focusing on audience segments such as SMEs, accountants, finance managers, and business owners relevant to Giddh’s offerings.
  • Each platform was selected strategically to maximize reach and lead quality based on user intent and platform behavior.
  • We identified higher demand for GST automation, invoicing, and multi-company accounting, and the campaign focus shifted accordingly toward these use cases.
  • Use-case-specific landing pages were created, and the ad copies were aligned to mirror the updated

What worked?

  • Targeted campaigns on Google, Meta, and LinkedIn drove qualified leads effectively.
  • Shifting Focus to GST & Accounting Automation Campaigns
  • Meta campaigns generated the highest volume of leads at a low CPL.
  • Google Ads campaign delivered strong results with a total of 120 high-quality leads.

What didn't work?

  • CPL was high on LinkedIn

End Result

  • Identified strong market potential and rising demand for GST automation, invoicing solutions, and multi-company accounting tailored for Indian SMEs.
  • Strategically doubled down on high-demand use cases for all marketing campaigns across Google, Meta, and LinkedIn.
  • Google Ads: Delivered strong intent-based traffic with consistent lead quality.
  • Meta Ads: Generated a high volume of SME-focused leads at an efficient CPL.
  • LinkedIn Ads: Provided qualified professional leads from finance managers, accountants, and business owners.
  • Achieved all these results within the early campaign cycle while optimizing platform performance.

Google Ads Metrics

  • Spend: ₹145,000
  • Leads: 120
  • CPL: ₹1,208

Meta Ads Metrics

  • Spend: ₹32,000
  • Leads: 218
  • CPL: ₹147

LinkedIn Ads Metrics

  • Spend:₹51,000
  • Leads:10
  • CPL:₹5,100

Dashboard Screenshots

Meta

result

Google

result

Linkdin

result

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.