B2B SaaS Performance Marketing Case Study - Flowrad

Growth-led Performance Marketing Case Study

How growth.cx Generated 130+ High-Quality Leads for FlowRad and Maximized ROI Across Google, Meta, and LinkedIn

floward

130+

high-quality leads

130+

leads in 60 days under ₹90K Spend

About FlowRad.ai

FlowRad.ai addresses key challenges for radiologists and healthcare institutions by automating the reporting process.

What pain-points FlowRad.ai addresses?

  • Drastically reduces the time spent on manual documentation and typing
  • Enforces standardized, structured reporting for improved clarity and compliance
  • Eliminates dependency on manual transcription services, which can be costly and slow
  • Automates tedious, repetitive administrative tasks in the reporting process

Offices :

Ghaziabad, India

Business Type :

B2B SaaS

Industry:

AI in Radiology

Ideal Customer Profile :

Regions: India

Buyer Persona: Radiologist, Doctors, Nuclear Medicine Specialist, Imaging Director

Domains: AI Automation, Business Process Automation, Report Making For Hospitals

Company Size: Startups, SMEs

Our Observations & Challenges

  • New Entrant Status: Flowrad is a newly launched Reporting Tool entering the AI space.
  • Initial Product Focus: The initial product focused on automating radiologist workflows, particularly report generation and documentation
  • No Prior Ad Experience: flowrad has no previous experience or data from ad campaigns.
  • Limited Web Presence: Initially, they only had a generic homepage with no dedicated landing pages.
  • Strategic Need: To run effective performance campaigns, we need to build structured use-case-specific and industry-focused landing pages from scratch.

Our Strategies

Phase 1: Brand Awareness

  • Launch brand awareness campaigns across Google Ads, Meta, and LinkedIn.
  • Objective: Build recall, educate the audience about our offering, and warm up potential leads.

Phase 2: Lead Generation 

  • Transition into lead generation campaigns after initial awareness is established.
  • Use tailored messaging and CTAs to convert engaged audiences into leads.

Platform Evaluation

  • Continuously monitor performance metrics (CTR, CPL, conversion rate) across all platforms.
  • Identify the best-performing platform(s) based on lead quality and cost-efficiency.

Optimization & Scaling

  • Focus budget and creative efforts on the most effective channel(s).
  • Use real-time data to improve campaigns and get better ROI.

Our Execution:

  • We launched PPC campaigns across three platforms: Google, LinkedIn, and Meta.
  • On Google Ads, we ran a Website Conversion campaign to drive qualified traffic to our landing pages.
  • On LinkedIn and Meta, we executed Lead Form campaigns to capture high-intent leads directly within the platforms.
  • Our campaigns followed a targeted approach, focusing on specific audience segments relevant to our product/service.
  • Each platform was selected strategically to maximize reach and lead quality based on user behavior and intent.
  • We found out there is More Demand for AI agents, and the Campaign Focus Shifted Completely to AI agents.
  • The AI agent's Specific Landing Pages were created, and ad copies also mirrored them.

What worked?

  • Shifting Focus to Radiologist Reporting Tool Centric Campaigns.
  • Google Ads Campaign Showed Some Great Results.
  • Google Ads has a total of 53 High Quality Leads
  • Meta has a total of 40 High Quality Leads
  • LinkedIn Ads has a total of 41 High Quality Leads

What didn't work?

  • CPL was high on LinkedIn

End Result

  • Identified strong market potential and rising demand for an AI Report Writing tool for Radiologist, tailored to Indian businesses.
  • Strategically doubled down on the AI Radiologist Reporting Tool for marketing campaigns across platforms.
  • Google Ads: High engagement and lead quality with very Low CPL
  • LinkedIn Ads Audience Segregation campaigns: Generated over 40 high-quality leads.
  • Achieved all these results within the initial 60 days of product launch

Google Ads Metrics

  • Spend- ₹17,369
  • Leads - 53
  • CPL - 327

Meta Ads Metrics

  • Spend- ₹17,392
  • Leads - 40
  • CPL - 435

LinkedIn Ads Metrics

  • Spend- ₹54,819
  • Leads - 41
  • CPL - 1337

Dashboard Screenshots

Google Ads

Overall

result

Meta Ads

Overall

result

Linkedin Ads

Overall

result

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.