Growth-led SEO & Content Marketing Case Study

How growth.cx Helped Enzyme’s Managed Office and Coworking Space Rank on Google’s First Page for 13 Searches

About Enzyme

Enzyme Offices is one of India’s fastest-growing workspace providers, offering premium coworking and fully managed office solutions across major tech hubs. They specialize in plug-and-play setups, customizable office layouts, and high-amenity environments built for startups, SMEs, and scaling teams.

What pain-points Enzyme addresses?

High office rent in key areas
Long lock-in periods in traditional leasing
Need for plug-and-play offices
Flexibility in seat count
Premium work environment without high costs
Customizable layouts & branded managed offices

Website :

https://enzymefo.com

Offices :

Bangalore, India

Business Type :

Managed Office & Coworking Space Provider

Industry:

Commercial Real Estate / Flexible Workspaces

Ideal Customer Profile :

Regions: Bangalore – Hebbal, HSR Layout, Whitefield

Buyer Persona: Startup founders, Small business owners, Tech teams, Remote/Hybrid companies, Freelancers & consultants

Domains: Coworking, Managed Office, Private Office, Flexible Workspace, Shared Office

Company Size: Mid-sized education and training businesses (50–200 employees)

Our Observations & Challenges

(2-Month Timeline)

Highly competitive locations
HSR Layout has extremely strong competition with brands like Awfis, WeWork, IndiQube & local coworking spaces.
Ranking challenges
Main challenge was improving top 10 → top 5 positions for:
- “office space in hebbal”
- “coworking space in hsr layout”
- “office space in whitefield”
Across 6 location landing pages (Office + Coworking for each region)
Thin content on landing pages
Pages lacked:
- Local intent
- LSI keywords
- Supporting content sections
- FAQs
- Intent-based subheadings
Limited link authority
Backlinks were needed to compete in commercial real estate SERPs.
Inconsistent interlinking
Internal links were not structured around keyword clusters.
Technical issues
- PageSpeed issues
- Missing schema
- Repetitive metadata across LPs
- Weak mobile Core Web Vitals

Our Strategies

Location Landing Page Optimization
- Expanded content with 700–900 words per LP
- Added localized H2s like:
  - “Why Professionals Choose Enzyme Offices Coworking Space in HSR Layout, Bangalore”
  - “What Makes Enzyme the Best Office Space in Hebbal, Bangalore?”
- Inserted new FAQs using GSC queries
- Implemented LSI keywords from competitor mapping
New Keyword Mapping
From:
- Competitor analysis (Awfis, WeWork, IndiQube, Regus)
- GSC click queries
- SEMrush difficulty scoring
- Improved keyword clusters for each LP
Metadata Optimization
- Unique meta titles/descriptions
- Location-specific CTAs
- Included variants: “rent”, “managed office”, “coworking”
Backlink Strategy
- Microblogging
- Medium articles
- Reddit threads
- Quora answers
- Local business directories
- Authority PR links from major domains (India business publications)
Internal Linking
- Linked all coworking LPs together
- Connected blogs → main LPs
- Focused on anchor variations:
  - “coworking space in hebbal”
  - “managed office in hsr layout”
Content Strategy
- Started publishing listicle-style blogs to target informational → transactional intent flow
  examples:
  - “Top 6 Coworking Spaces for Startups in Hebbal, Bangalore”
  - “Top 5 Office Spaces in Budget in Whitefield for Startups”
Technical Improvements
- PageSpeed optimization
- Image compression
- Schema markup added:
  - LocalBusiness
  - FAQ Schema
  - Product/Service schema
- Fixed responsive layout issues
- Reduced JavaScript blocking

What worked?

Location-specific optimization improved top 10 → top 5 rankings
Strong interlinking boosted authority
LSI keywords + competitor keyword gap filling improved visibility
PR + Reddit + directory links improved Domain signals
Informational listicle blogs generated long-tail traffic
Core Web Vitals improvement increased ranking stability

What didn't work?

Highly competitive HSR Layout keywords still grow slowly (due to WeWork, Awfis dominance)
Whitefield keywords took more time due to higher SD
Limited PR sites
Blogs with generic titles didn’t perform (only listicles worked well)

End Result

In 2-Month Timeline

Overall Performance

Total Keywords: 18
Top 10 Before: 6 keywords
Top 10 After: 13 keywords

Location-Wise Summary

Hebbal

coworking space in hebbal: 12 → 8 (entered top 10)
coworking space hebbal: 12 → 9 (entered top 10)

HSR Layout

office space in hsr layout: 10 → 6
office space for rent in hsr layout: 11 → 9
office space for rent in hsr layout bangalore: 13 → 7(big jump)
coworking space in hsr layout: 14 → 12
coworking space in hsr: 14 → 11

Whitefield

office space in whitefield bangalore: 29 → 13
office space for rent in whitefield bangalore: 28 → 13
whitefield office: 25 → 14
offices in whitefield: 19 → 7 (entered top 10)
office space in whitefield: 24 → 11
office space for rent in whitefield: 23 → 12