Cold Email
How 4POWER generated 37+ MQLs in just two months through Cold Emailing?
>1%
reply rate
>50%
open rate
About 4Power
4POWER Infocom specializes in AI-driven customer experience solutions. Since 04/04/04, they’ve helped businesses optimize customer journeys, boost revenue, and enhance interactions. Their solutions span automation, analytics, and personalization, serving the Middle East, Africa, and India.
Challenges we faced
- The company, despite its innovative solutions, struggled with market visibility and attracting high-quality leads. They were already running Cold Emailing campaigns. However, it didn’t reach anywhere due to lack of a solid strategy.
Our strategy & execution
We designed and executed email campaigns to effectively engage 4POWER’s ideal audience. Here's how we ensured success:
- Personalized email content addressed 4POWER’s SaaS solutions while directly tackling the target audience’s pain points, showcasing how their solutions effectively address industry challenges.
- Execute a single campaign incorporating a 21-email addendum.
- With Instantly helped track emails in real time, allowing quick changes to boost engagement and responses.
Tools Used
- Instantly
Activities
- Email Outreach
What worked?
- A dedicated landing page tailored to specific industries helped effectively convey product benefits.
- Industry-specific messaging and personalized content addressed key pain points and value propositions.
What didn't work?
- Generic emails with minimal personalization.
End Result
- 25,789 prospects added to the campaign, ensuring a robust start.
- 14,027 contacts successfully reached in two months, achieving a 100% contact rate.
- 43 replies were received, contributing to targeted follow-ups.
- 37 marketing qualified leads (MQLs) generated.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.