Growth-led SEO, Content, Performance & Messaging Case Study
How growth.cx Leveraged Google PPC Campaigns to Boost Visitly’s MQLs from 191 to 870 and Cut CPL by 41%
355%
increase in MQLs
24%
CTR from just 8%
40.8%
decrease in CPC
About Visitly
Visitly is a SaaS-based visitor management system that helps businesses streamline and secure visitor and employee check-ins using customizable workflows and real-time notifications.
Website :
https://www.visitly.io/Offices :
San Francisco, USA
Business Type :
B2B SaaS
Ideal Customer Profile :
Businesses and organizations that need secure, efficient visitor and employee check-ins.
Buyer Persona:
Office managers, facility managers, and security teams looking to improve visitor management and workplace security.
Performance Marketing:
Our Observations & Challenges
- Only Homepage is available and no Specific Landing pages available at Start.
- Little to no Ad traffic.
- Website not Optimized for Ads.
- No Previous Data of Paid Campaign activities available .
Challenges we faced
- Identifying the Potential Customer Profile.
- Eliminating the Junk Sign-ups.
- Enabling Adgroups to Target Different Audiences.
- Optmizing the Ad Spend to Extract Maximum ROAS.
Our strategy & execution
By doing extensive Competitive Brand and Competitive Research We zeroed in on Starting with Google Search Campaigns and Expand to other Campaign types further down the line.
Platforms
Campaigns
- Google Search Brand Awareness.
- Google Search Lead Generation.
- Demand Gen Lead Generation.
Ad Copy Strategy
- Focussing on Brand Awareness on Initial Stages.
- Lead Generation Focused Copies enabling users to Take Action.
- CTA’s Designed to Get Trial and Demo Bookings.
Execution
- We Started with a Brand Awareness Campaign.
- Started lead generation Campaigns with Different Ad groups Focussing on Industry, Pricing, Competition and Features.
- A/B Tested with Different Ad Copies, Ads, CTA’s and Landing Pages.
- We Also Started Demand Gen Campaigns.
- Enabled Very Good Number of Trial sign ups and Demo Bookings.
