Category: GTM

25% of GTM engineers say bandwidth is their biggest bottleneck in 2026, according to the State of GTM Engineering 2026 report, based on responses from 228 practitioners across 32 countries. That’s a telling problem for a function built to make go-to-market more efficient. GTM engineers are expected to build data workflows, automate prospecting, connect tools, …

B2B software buyers no longer evaluate vendors the way they did two years ago. According to G2’s 2026 Buyer Behavior Report, 51% of B2B software buyers now start vendor research with an AI chatbot more than Google. That shift makes your B2B SaaS go-to-market approach more important and makes choosing the right go-to-market agency a …