In February 2024, Gartner predicted traditional search volume would drop 25% by 2026 as AI chatbots replaced blue-link queries. That deadline landed this year. Google still handles somewhere close to 90% of search volume, and the 25% collapse never happened at that scale (Market Mosaic). An entire Generative Engine Optimization services industry quickly capitalized on …
A B2B software buyer researching your category in 2027 opens ChatGPT, types a question containing “best” and “for,” and reads back a shortlist of four vendors. Wynter’s survey of B2B SaaS marketing leaders found 84% of buyers now use AI for vendor discovery, 68% starting there. If your brand is missing from that answer, you …
According to Artios, 33% of business leaders turned to professional GEO services to keep pace with competitors in AI-driven search. That signals a real gap in how B2B SaaS teams are choosing GEO partners, less about capability on paper, more about how execution actually plays out. Most teams already understand why Generative Engine Optimization matters. …
