S Vijaya
Author Contributions
Insights, articles, and perspectives shared by S Vijaya across topics and industries.
Generative Engine Optimization Services: What a SaaS Company Measures
In February 2024, Gartner predicted traditional search volume would drop 25% by 2026 as AI chatbots replaced blue-link queries. That deadline landed this year.…
What B2B SaaS CMOs Should Look for Before Hiring an AEO Company
A fractional CMO posts in a fifty-person Slack group: “Anyone worked with a good AEO company?” Forty replies come in within the hour. Eleven…
5 Best GEO Agencies for B2B SaaS Companies 2027
A B2B software buyer researching your category in 2027 opens ChatGPT, types a question containing “best” and “for,” and reads back a shortlist of…
PPC Guide for SaaS Startups in 2026: Boost ROI & Maximize Leads
Are you finding it difficult to stand out in the crowded SaaS market? You’re not alone. Many SaaS startups struggle with rising competition, increasing…
The Role of AI in B2B SaaS Marketing: Smarter, Targeted PPC Campaigns
Being a B2b Saas marketer, here is something that you must know before you plan your next PPC advertising campaign: And that’s why B2B…