S Vijaya
Author Contributions
Insights, articles, and perspectives shared by S Vijaya across topics and industries.
Fractional CMO vs Interim CMO vs Outsourced CMO: What’s the Difference
Your Series B SaaS company has missed its pipeline target for the second consecutive quarter. During the board meeting, someone asks who owns marketing…
AI Overview Optimization: Why Only Some Searches Trigger AI Overviews
A demand gen lead at a Series B RevOps platform runs two searches back to back. The first, “predictive lead scoring vs rule based…
How to Optimize for AI Search When SEO is Already Working
A SaaS VP of Marketing pulls up Search Console on a Tuesday morning. Organic traffic sits up 14% quarter-over-quarter, and rankings for the category’s…
Generative Engine Optimization Services: What a SaaS Company Measures
In February 2024, Gartner predicted traditional search volume would drop 25% by 2026 as AI chatbots replaced blue-link queries. That deadline landed this year.…
What B2B SaaS CMOs Should Look for Before Hiring an AEO Company
A fractional CMO posts in a fifty-person Slack group: “Anyone worked with a good AEO company?” Forty replies come in within the hour. Eleven…
5 Best GEO Agencies for B2B SaaS Companies 2027
A B2B software buyer researching your category in 2027 opens ChatGPT, types a question containing “best” and “for,” and reads back a shortlist of…