Pramitha P S
Author Contributions
Insights, articles, and perspectives shared by Pramitha P S across topics and industries.
LinkedIn Ads Best Practices: 9 Ways to Improve B2B Campaign Performance
Your LinkedIn ads dashboard says the campaign is working. Then the pipeline review happens. Sales says the leads aren’t converting. Again. That’s not a…
Conversion Optimization Strategy: How B2B SaaS Companies Turn More Website Visitors Into Pipeline
Your demo request conversion rate went from 2.1% to 3.4% last quarter. Marketing calls it a win. Sales sees it differently. The pipeline still…
10 Best AI SEO Agencies for B2B SaaS and Tech Companies [2027]
The numbers back this up. G2’s 2026 Answer Economy report found that 51% of B2B software buyers now start their research with an AI…
Go-to-Market Strategy Framework: The 7 Building Blocks of a Scalable B2B SaaS GTM Strategy
You hired two more AEs. You doubled the ad budget. You added another SDR. Pipeline still isn’t moving. More leads won’t fix this. More…
B2B SaaS Go-to-Market Strategy (GTM) Consulting: Moving Beyond Founder-Led Growth
In the early days of a B2B SaaS company, the founder often handles the go-to-market strategy consulting. They know the product inside out, understand…
Your B2B Customer Acquisition Strategy Is Generating Leads. Why Isn’t It Driving Revenue?
Research from ZoomInfo highlights the business impact of sales and marketing alignment. Organizations with misaligned teams experience up to a 36% higher Customer Acquisition…