Google Ads for B2B SaaS & Tech: 9 Landing Page Fixes That Turn Clicks Into Leads
Getting someone to click your B2B Google ad is only half the job. What happens after the click determines whether that traffic becomes a lead or disappears. The latest WordStream benchmark, based on 13,474 US search advertising campaigns, reports an average Google Ads conversion rate of 8.18% across industries. For B2B SaaS, though, that number …