Your B2B Customer Acquisition Strategy Is Generating Leads. Why Isn’t It Driving Revenue?
Research from ZoomInfo highlights the business impact of sales and marketing alignment. Organizations with misaligned teams experience up to a 36% higher Customer Acquisition Cost (CAC) and lose 10% or more in annual revenue, while companies with aligned teams report a 38% higher sales win rate and 32% higher year-over-year revenue growth. Many B2B SaaS …