Author: S Vijaya

PPC Guide for SaaS Startups in 2026: Boost ROI & Maximize Leads

S Vijaya | July 7, 2025July 7, 2025

Are you finding it difficult to stand out in the crowded SaaS market? You’re not alone. Many SaaS startups struggle with rising competition, increasing ad costs, and inefficient PPC campaigns that don’t deliver results. But here’s the good news—PPC doesn’t have to be a hurdle. The right strategy can give your SaaS business the visibility …

The Role of AI in B2B SaaS Marketing: Smarter, Targeted PPC Campaigns

S Vijaya | July 3, 2025July 3, 2025

Being a B2b Saas marketer, here is something that you must know before you plan your next PPC advertising campaign: And that’s the reason B2b Saas companies are choosing AI-powered PPC over traditional advertising today. With AI, it is more than advertising; you are creating a dynamic, targeted, data-backed campaign that is constantly adapting to …