Growth-led SEO, Content, Performance & Messaging Case Study
How growth.cx Leveraged Google PPC Campaigns to Boost Visitly’s MQLs from 191 to 870 and Cut CPL by 41%
355%
increase in MQLs
24%
CTR from just 8%
40.8%
decrease in CPC
About Visitly
Visitly is a SaaS-based visitor management system that helps businesses streamline and secure visitor and employee check-ins using customizable workflows and real-time notifications.
What pain-points Visitly addresses?
- Eliminates manual visitor check-ins with fast, contactless access.
- Prevents unauthorized access using Face ID and watchlist alert features.
- Simplifies repeat visits with digital Visitly Pass - no re-registration needed.
- Enhances safety via emergency evacuation alerts and satellite location tools.
- Reduces costs and offers key features without hidden add-ons or app downloads.
Website :
https://www.visitly.io/Offices :
San Francisco, USA
Business Type :
B2B SaaS
Ideal Customer Profile :
Regions:India
Buyer Persona: Sales managers, support heads, and operations managers at growth-stage companies
Domains:Cloud Telephony, Virtual Contact Centers, Customer Communication
Company Size: Startups, SMEs, and mid-market businesses (10–500 employees)
Performance Marketing:
Our Observations & Challenges
- Only the Homepage is available, and no Specific Landing pages are available at Start.
- Little to no Ad traffic.
- Website not Optimized for Ads.
- No Previous Data of Paid Campaign activities available .
Challenges we faced
- Identifying the Potential Customer Profile.
- Eliminating the Junk Sign-ups.
- Enabling Adgroups to Target Different Audiences.
- Optimizing the Ad Spend to Extract Maximum ROAS.
Our strategy & execution
By doing extensive Competitive Brand and Competitive Research, we zeroed in on starting with Google Search Campaigns and expanding to other Campaign types further down the line.
Platforms
Campaigns
- Google Search Brand Awareness.
- Google Search Lead Generation.
- Demand Gen Lead Generation.
Ad Copy Strategy
- Focusing on Brand Awareness in Initial Stages.
- Lead Generation Focused Copies enabling users to Take Action.
- CTA are Designed to Get Trial and Demo Bookings.
Execution
- We Started with a Brand Awareness Campaign.
- Started lead generation Campaigns with Different Ad groups focusing on Industry, Pricing, Competition, and Features.
- A/B Tested with Different Ad Copies, Ads, CTA’s and Landing Pages.
- We Also Started Demand Gen Campaigns.
- Enabled a Very Good Number of Trial sign-ups and Demo Bookings.
