Growth-led Social Media and Performance Marketing Case Study

How growth.cx Supported SeekSpree in Driving Sales Growth and Social Media Expansion

About SeekSpree

SeekSpree is a UAE-based e-commerce fashion brand offering affordable, high-quality clothing and jewelry. Founded in 2022, the brand aims to deliver a seamless and memorable online shopping experience.

Pain Points Addressed by SeekSpree

Slow and inconsistent growth across social media follower bases
Poor visual content quality is limiting audience engagement and brand recall.
Challenges in identifying and onboarding credible, relevant influencers for collaborations

Website :

https://unlock360.co/case-study/seekspree-case-study/

Business Type :

B2C

Industry:

E-commerce / Fashion & Jewelry

Ideal Customer Profile :

Regions: UAE

Our Observations & Challenges

Social Media Marketing
- Follower growth was slow and polluted with fake accounts
- Engagement levels were low due to inconsistent and weak visual content
- Influencer partnerships lacked relevance and impact
Performance Marketing
- The website was not optimized for paid traffic or conversions
- Product imagery did not meet performance marketing standards
- Conversion tracking and purchase optimization were missing
- Average order value and repeat engagement needed improvement

Our Strategies & Execution:

Social Media Marketing

Conducted a detailed social media audit to identify gaps and improvement areas.
Analyzed competitor strategies to understand what was driving reach and engagement.
Improved the quality of product images and videos to enhance visual appeal and interaction.
Addressed the presence of fake followers to build an authentic and engaged audience.
Collaborated with relevant influencers to improve brand visibility and reach.

Performance Marketing

Initial Phase:
- Revamped the website to support performance marketing and improve user experience.
- Executed multiple product photoshoots to enhance visual quality and presentation.
Second Phase:
- Ran A/B tests across creatives and ad copies to optimize campaign performance.
Awareness Campaigns:
- Launched campaigns focused on increasing brand awareness and audience reach.
Message Conversion Campaigns:
- Deployed conversion-focused campaigns that began driving results over time.
Final Phase:
- Implemented website purchase tracking campaigns to measure and improve conversions.

End Result

25% increase in conversion rates through optimized creatives and messaging

50% boost in customer engagement via targeted Facebook Ads

30% growth in social media reach through influencer collaborations

55% re-engagement of lost visitors using retargeting campaigns

Higher-quality conversions and increased purchase intent

Improved average order value driven by bundled product offers