GCX Academy B2C Performance Marketing Case Study

Growth-led B2C Performance Marketing Case Study

How growth.cx Scaled Admissions for GCX Academy Using Performance Marketing

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About GCX Academy

GCX is the digital marketing academy of growth.cx, focused on developing industry-ready digital marketers through practical, hands-on education. The academy offers structured programs in Digital Marketing, Content Marketing, and SEO, designed for students, graduates, and early-career professionals.

Pain Points Addressed by GCX Academy

  • Lack of industry ready digital marketers capable of delivering quality digital marketing services
  • Digital marketing training was not affordable for many students
  • Language barriers due to limited availability of training in Malayalam

Offices :

Kerala, India

Business Type :

B2C

Industry:

EdTech / Digital Marketing Education

Ideal Customer Profile :

Regions: Kerala (Primary)

Buyer Persona: Students seeking affordable, practical digital marketing education in their native language

Domains: Digital marketing education, internships

Our Observations & Challenges

  • GCX was a new EdTech brand with low brand awareness.
  • The website was newly launched and not optimized for performance marketing.
  • User journeys were unclear, impacting trust and conversion rates.
  • Marketing campaigns needed to build credibility first, admissions second.

Our Strategies & Execution:

  1. Website Optimization for Performance Marketing
    • Optimized website structure to support paid traffic and improve conversions.
    • Designed a clearer customer journey to guide prospective students toward enrollment.
  2. Performance Marketing Campaigns
    • Launched awareness campaigns to build brand recall and trust.
    • Deployed conversion-focused campaigns to drive lead generation and admissions.
  3. WhatsApp Automation & Lead Nurturing
    • Integrated WhatsApp automation to nurture leads and follow up quickly.
    • WhatsApp follow-up sequences helped achieve 2X faster conversions.
    • WhatsApp automation integration to nurture the leads quickly and follow up on time, which helped us to get a better conversion rate
    • WhatsApp follow-up sequence helped us get conversions faster by 2X
  4. Creative & Campaign Optimization
    • Ran continuous A/B testing across creatives and ad copies.
    • Refined messaging to highlight affordability, internships, and Malayalam instruction.
  5. Trust-Building Funnel Design
    • Structured campaigns to move users from awareness to consideration to enrollment.
    • Used webinar participation as a high-intent lead qualification layer.

End Result

  • 140+ high-quality leads generated.
  • Got around 60–70% webinar attendees with proper automation and integration.
  • Webinar participation cost reduced to ₹40, driving highly engaged prospects.
  • ROAS improved from 1.4X to 4.28X.
  • Lead quality improved by 3X.
  • The cost per lead was reduced from ₹400 to ₹250, significantly improving efficiency. After identifying the challenges, fix the issues
result result

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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.