Integrated Outbound (Email + LinkedIn) Case Study
How growth.cx Helped Eshopbox Generate a Qualified Pipeline of D2C Brands
94+
MQLs generated
45%
CPC Reduction
85%
CTR Improvement
About Eshopbox
Eshopbox is a B2B logistics and fulfillment platform built for D2C and e-commerce brands in India. Their offerings include last-mile shipping and end-to-end warehousing and fulfillment, enabling brands processing monthly orders to scale operations without building their own logistics infrastructure.
Pain Points Faced by Eshopbox
- Lack of Scalable Outbound Outreach: Eshopbox needed a systematic and scalable approach to generate qualified leads.
- Market Competition: Competing against established logistics companies, the challenge was to differentiate Eshopbox’s offerings.
- Difficult-to-Reach Decision-Makers: Founders and Heads of E-commerce were hard to access using traditional outreach methods.
- Need for Consistent, Qualified Leads: A steady flow of leads from mid-market and enterprise D2C brands was essential to fuel sales.
Website :
eshopbox.comBusiness Type :
B2B
Offices :
India
Industry:
E-commerce Logistics & Fulfillment
Ideal Customer Profile :
Regions: India
Buyer Persona: Founder/Co-Founder, Director/VP, Senior Manager in Ecommerce Business and Logistics Operations
Company Size: Medium to enterprise D2C brands
Challenges they faced
Eshopbox operated in a crowded Indian logistics space, where most outreach was generic and easily ignored. Reaching the right personas required precise segmentation and messaging that addressed the unique fulfillment pain points of D2C brands. Earlier outreach attempts had low engagement due to poor targeting and messaging that didn't cater to order volume thresholds or operational scale.
Our strategy & execution
We designed a multi-channel outbound strategy, leveraging both cold email and LinkedIn outreach. The primary focus was on reaching decision-makers in the D2C sector across various verticals, including e-commerce, food, and healthcare.
Key components:
- Channels Used: Cold Email and LinkedIn Outreach
- Campaigns: Personalized email sequences and LinkedIn connection requests.
- Lead Segmentation: Focused on order volume (5,000+ monthly orders), industry vertical, and company size.
Email Outreach:
- Target Audience: D2C Founders, Directors, and Heads of E-commerce at companies processing 5,000+ monthly orders.
- Messaging: Focused on operational efficiency, emphasizing cost reductions in fulfillment and improvements in shipping reliability—key pain points for scaling D2C brands.
- Execution: Deployed email sequences with A/B testing for subject lines. Messaging centered around operational efficiency rather than cost, which showed better engagement results.
LinkedIn Outreach:
- Target Audience: Founders, Co-founders, and VP-level decision-makers in the e-commerce, food, and healthcare sectors.
- Execution: Personalized connection requests mentioning the brand’s product category and stage of growth. Follow-up messages provided fulfillment insights and case studies to build trust before introducing Eshopbox’s offering.
