Integrated Outbound (Email + LinkedIn) Case Study
How FreJun Generated 35+ MQLs Through Targeted Outreach with growth.cx?
35+
MQL’s Generated
About FreJun
FreJun is an AI-powered calling and conversation intelligence platform that helps sales teams automate calls, gain actionable insights, and close deals faster through seamless CRM integrations and real-time analytics.
Pain Points Faced by FreJun
- Low engagement with target prospects.
- Difficulty generating qualified leads.
- Limited registrations for free trials.
- Lack of precise targeting across industries and senior decision-makers.
- Difficulty building trust and credibility in prospect conversations.
Website :
https://frejun.com/Business Type :
B2B
Offices :
Seattle, USA
Industry:
Desktop Computing Software Products
Ideal Customer Profile :
Recruitment & Staffing Firms, EdTech Companies, Real Estate Companies
Regions: India + UAE
Buyer Persona: Founders, VP of Customer Experience, VP of Sales, Operations Heads
Company Size: 11-50 employees
Challenges they faced
FreJun struggled with low engagement and difficulty generating qualified leads, along with limited registrations for free trials. This highlighted the need for better targeting, stronger communication, and more effective lead nurturing strategies.
Our strategy & execution
Email Outreach:
We crafted and executed highly personalized email campaigns to capture the attention of FreJun’s target audience. Here’s how we ensured success:
- Built segmented lead lists using tools like Apollo, aligned with FreJun’s ideal customer profiles (ICPs).
- Customized emails to directly address recipient pain points while highlighting FreJun’s unique value proposition.
- Leverage tools like Saleshandy to track email opens and responses in real time, enabling quick optimization to maximize engagement.
- Analyzed competitor reviews on platforms such as G2 and Trustpilot, targeting prospects who expressed dissatisfaction with competing solutions.
- Used high-ranking SEO keywords and search-relevant prospects over LinkedIn to identify and target leads based on their comments and intent signals.
LinkedIn Outreach:
- Optimized LinkedIn profiles to position FreJun as an expert in AI-powered calling and conversation intelligence.
- Ran personalized connection and messaging campaigns focused on sales leaders and Founders
- Improved connection acceptance by viewing and engaging with prospect profiles.
- Used customized introductions highlighting FreJun’s value in improving call productivity, visibility, and conversions.
- Maintained consistent follow-ups and light engagement to build trust and drive meaningful conversations.
