AI SEO Case Study: Visitly Boosted Traffic by 120%

Growth-led AI SEO Case Study

How growth.cx leveraged AI SEO strategies to boost Visitly’s organic visibility, improve keyword rankings, and engagement rate from 6.34% to 40.55%.

visitly-page-image

+120.36%

Organic Traffic

113++

times Cited in AI Answers

40.55%

Engagement Rate

About Visitly

Visitly is a cloud-based visitor management system that helps businesses manage visitor check-ins, badge printing, host notifications, compliance, and workplace security with a seamless digital front-desk experience.

Pain Points Faced by Visitly

  • Low Organic Visibility for High-Intent Keywords
  • Heavy Competition From Established Brands
  • Lack of Industry-Specific Landing Pages
  • Weak Positioning Around Security & Compliance
  • Product Differentiation Is Not Immediately Clear

Business Type :

B2B SaaS

Offices :

USA

Industry:

Visitor Management Software

Ideal Customer Profile :

Regions: The USA and European countries

Buyer Persona: Facility & Operations Managers, Security & Compliance Managers, and HR & Workplace Experience Teams, Enterprise IT Administrators, SaaS, and IT companies

Domains: Visitor Management, Security and Compliance, Contractor Management, Workplace Safety, Employee Check In, Mailroom Management

Company Size: Mid-to-large tech companies (100–1,000+ employees)

Challenges

  • The visitor management software space is highly competitive, with established brands already dominating most high-intent keywords.
  • As a growing platform, Visitly lacks the domain authority and backlink strength needed to compete quickly against older competitors.
  • There is limited content targeting industry-specific search queries such as healthcare visitor management, school visitor check-in, and contractor management workflows.
  • Product differentiation is not immediately clear when compared to competitors' offering similar visitor check-in workflows.

Our Observations & Analysis:

  • Competitors were ranking for high-intent visitor management keywords.
  • Bottom-funnel keywords were largely untapped.
  • AI search visibility across ChatGPT and Google AI Overviews was low.
  • The website lacked strong topical authority around workplace security and compliance.

Our strategy & execution

  • Identified and targeted high-intent visitor management keywords.
  • Focused on competitor comparison and alternative search terms.
  • Built industry-specific landing page strategies for targeted audiences.
  • Created topic clusters around workplace security and compliance workflows.
  • Optimized meta tags, headings, and on-page keyword placement.
  • Improved internal linking between feature, solution, and blog pages.
  • Fixed indexing, sitemap, and crawlability-related SEO issues.
  • Strengthened topical authority with pillar and supporting content.
  • Optimized content structure for AI search and Google AI Overviews.
  • Improved page content alignment with user search intent and conversion goals.

What worked?

  • 01

    Industry-Focused Content: Creating content for schools, healthcare, enterprise offices, and manufacturing improved keyword relevance and engagement.

  • 02

    Bottom-Funnel Keyword Targeting: Targeting keywords like “visitor check-in software” and “visitor management system for offices” helped attract higher-intent traffic.

  • 03

    Competitor Comparison Pages: Alternative and comparison-focused content improved visibility for competitor-driven searches.

  • 04

    Internal Linking Improvements: Strengthened linking between feature pages, solution pages, and blogs improved page authority flow.

  • 05

    Technical SEO Fixes: Sitemap optimization, metadata improvements, schema updates, and indexing fixes improved crawlability and visibility.

  • 06

    Topical Authority Building: Creating clusters around workplace security, NDA signing, and evacuation workflows improved content depth.

  • 07

    AI Search Optimization: Structuring content for AI Overviews and LLM visibility improved discoverability beyond traditional search.

What didn't work?

  • Some broad informational topics generated traffic but low conversion intent.

  • A few experimental blog topics had lower search demand and engagement.

  • Generic visitor management keywords were highly competitive and slower to rank.

End Result

  • 01 LLM Visibility: Significant improvement in keyword rankings
    • Keyword Ranking - in top 10 position - 5 keywords
    • Share of voice - 22%
    • Cited Pages - 212
    • Citations - 400+
  • 02 Impressions: +1.6 Million (Massive boost in brand visibility across Google search results)
  • 03 Organic Traffic: 13518 users (+120.36%). Rapid growth driven by expanded keyword coverage and optimized content, bringing more targeted users from Google search.
  • 04 Direct Traffic: 58319 users (+83.46% in the recent month compared to the beginning). Significant rise as stronger brand presence and improved user experience encourage more visitors to return and access HelloSend directly.
  • 05 Engagement Rate: Improved from 6.34% to 40.55% (More sessions with active engagement, showing increased relevance)
  • 06 Domain Authority (DA): DA increased from 15 to 18 (20%), indicating a stronger backlink profile and improved authority.
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Case Studies

Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.