Integrated Outbound (Email + LinkedIn) Case Study
How growth.cx Helped LoyaltyPlant Build a $1.2M+ Pipeline Targeting Multi-Location Restaurant Brands
80+
Marketing Qualified Leads (MQLs)
40
Sales Qualified Leads (SQLs)
About LoyaltyPlant
LoyaltyPlant is an all-in-one digital engagement platform built for multi-location restaurant brands, including QSRs, fast casual chains, coffee shops, and franchise operators.
Pain Points Faced by LoyaltyPlant
- Unpredictable outbound pipeline and inconsistent lead generation.
- Uncertainty about which messaging resonated with restaurant operators at different stages of the decision-making process.
- Difficulty standing out against competitors.
- The sales team needed a steady flow of qualified demo requests to meet their target of 100+ locations.
Website :
loyaltyplant.comBusiness Type :
B2B SaaS
Offices :
USA
Industry:
Restaurant Technology
Ideal Customer Profile :
Regions: MENA and the US
Buyer Persona: Owner, Franchise Director, CMO
Challenges they faced
While LoyaltyPlant had a strong product-market fit, they lacked a structured outbound approach. Without a clear ICP-targeting framework or cold-outreach infrastructure, generating consistent MQLs was challenging. Franchise Directors and CMOs at restaurant brands receive a high volume of generic SaaS outreach, so making their messages personalized and relevant was essential to cut through the noise.
Our strategy & execution
We built a multi-channel outbound strategy focusing on two core channels: Cold Email and LinkedIn.
Key components:
- Channels Used: Cold Email and LinkedIn Outreach
- Campaigns: Segmented email sequences & personalised LinkedIn outreach
- Lead Segmentation: Targeting by location count, brand type, and geography
Email Outreach:
- We build segmented lists of QSR and fast-casual operators with 20-150 locations across the US, the UK, and MENA.
- Crafted email sequences around the aggregator-fee pain point, a messaging angle that resonated with this audience.
- Done email sequencing, A/B testing subject lines, and monitoring deliverability across warmed domains.
LinkedIn Outreach:
- Focused on Franchise Directors, CMOs, and brand owners at multi-location restaurant groups.
- Sent personalized connection requests, referencing each brand's expansion or known challenges.
- Followed up with value-driven messages and relevant case study content to build trust before pitching a call.
