Integrated Outbound (Email) Case Study
How growth.cx Helped MillTex Increase their Qualified Leads with Integrated Email Outreach?
About MillTex
MillTex is a premium apparel manufacturer and wholesale supplier specializing in high-quality blank garments for brands, decorators, and print shops. The company offers a wide range of tees, hoodies, fleece, and activewear designed for consistent print quality, comfort, and durability.
Pain Points Faced by MillTex
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Rush jobs blow up schedules & margins
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Stockouts/late trucks force costly expedites
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Case-pack rules make small top-ups painful
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Tariff swings + China sourcing risk increase landed costs unpredictably
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No live ETAs → wasted time + angry clients
Website :
https://www.milltex.co/Business Type :
B2B
Industry :
Fashion
Offices :
New York, USA
Ideal Customer Profile :
Buyer Persona: Decision makers (Owner/Founder, GM/COO, Production Manager, Purchasing Manager, Merch Director)
Regions: Primary: (US Northeast/Midwest + Ontario/Quebec + Atlantic Canada (1–3 day ground from Buffalo NY, Mississauga ON, Halifax NS)). Secondary( Continental US + Western Canada). Flag for priority: Leads within 1–3 business day ground reach
Challenges They Face
MillTex needed a scalable outbound system to reach busy decorators and print shop owners who don’t respond to generic pitches. Their challenge was to find the right contacts in their main shipping lanes and deliver messaging that resonated directly with operational pain points, without burning contacts or getting caught up in spam.
Our Strategy & Execution
We deployed a targeted, intent-based outreach strategy to help MillTex reach key decision-makers in screen printing, DTG/DTF, embroidery, promo, and campus/merch businesses across North America. We used to do that too, to simplify their blank offering and convert interest into meaningful conversations.
Email Outreach
We did a very disciplined email outreach strategy to connect with the right operational and business stakeholders. Here's what we did:
- Developed targeted lists with Apollo & Apify for owners, production managers, and purchasing leads at small – mid-sized North American decorators.
- Wrote custom cold emails highlighting Milltex's next-day fulfillment, no minimums, live inventory, and tariff-stable sourcing.
- A/B tested messaging around pillars like "More prints, less panic" and "Sample today. Scale tomorrow" for more answers.
- Used Saleshandy to track opens, clicks, and responses for continuous optimization.
Tools Used
- Apollo.io & Sales Navigator & Apify
- Saleshandy
Activities
- Lead scrapping
- Outreach
What worked?
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01
MillTex has a structured email sequence with multiple touches that makes it easy to present and communicate clear value around speed, flexibility, and tariff-stable sourcing of its blanks.
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02
Follow-up messages to prospects who had opened previous emails dramatically increased reply rates because they had already indicated their interest.
What didn't work?
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The last time we did outreach, we struggled because our messaging was heavy on product specs, making it harder for prospects to immediately connect with the value MillTex offers.
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Initially, the broad targeting yielded mixed responses until the outreach was narrowed to focus on more relevant decision makers, owners, production managers, and purchasing leads at decorator shops with the right volume and urgency signals.
End Result
- 01 642 prospects successfully contacted via a structured, intent-driven email outreach campaign targeting decorators throughout North America.
- 02 260 opens (~40.5% open rate), indicating a strong resonance with Milltex’s messaging around speed, flexibility, and tariff-stable sourcing.
- 03 13 responses (~2.02% response rate), with active participation from the right decision-makers.
👉 Most importantly, a well-structured email sequencing strategy with intent-based retargeting has delivered 8 MQLs, turning early interest into real sales opportunities for MillTex.
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.