AI SEO Case Study: 941% Traffic Growth for AIO Tests

Growth-led AI SEO Case Study

How growth.cx leveraged AI SEO strategies to boost AIO Tests’ organic visibility, improve keyword rankings, and engagement rate from 69% to 79.78%.

aiotest-page-image

+84.95K

Organic Traffic

435+

times Cited in AI Answers

75.12%

Engagement Rate

About AIO Tests

AIO Tests is an all-in-one QA testing and test management app for Jira, offering AI test case generation, full traceability, and seamless project integration to boost software quality.

Pain Points Faced by AIO Tests

  • Low organic visibility despite offering AI-focused solutions
  • Limited keyword rankings for AI SEO related search terms
  • Lack of structured SEO content targeting AI SEO queries
  • Weak topical authority in search engines
  • Limited inbound traffic from organic search

Business Type :

B2B SaaS

Offices :

Pune, India

Industry:

Software Testing / QA Automation

Ideal Customer Profile :

Regions: India, the USA, and European countries

Buyer Persona: QA Managers, CTOs, and Tech Leads in software, SaaS, and IT companies

Domains: Test Management, QA Automation, AI-Powered Testing, Jira Integration

Company Size: Mid-to-large tech companies (100–1,000+ employees)

Challenges

  • The AI and SEO space is highly competitive, with established websites ranking for most keywords.
  • As a new platform, the domain lacked the authority signals required to rank quickly.
  • There was minimal content targeting relevant search queries.
  • Existing pages were not aligned with the user search intent.

Our Observations & Analysis:

  • Competitors were ranking for high-intent AI SEO keywords.
  • The content structure did not support topical authority.
  • No scalable content plan targeting AI-related search queries.
  • Some pages lacked proper optimization for indexing and crawling.

Our strategy & execution

  • Identified high-potential keywords related to AI SEO, AI search optimization, and generative AI SEO.
  • Used AI-assisted workflows to produce optimized and structured content faster.
  • Suggested blog topics aligned with pillar and cluster keywords, and created a content calendar aimed at driving organic traffic
  • Improved meta tags, headings, internal linking, and keyword placement.
  • Ensured proper indexing, sitemap optimization, and crawlability improvements.
  • Built topic clusters around AI SEO concepts to strengthen topical authority.
  • Connected related pages to distribute authority and improve user navigation.
  • We worked on AEO and GEO optimization according to the latest LLM updates, ensuring content aligns with user intent and location-based queries.

What worked?

  • 01

    Content Funnel: Strategically planned TOFU, MOFU, and BOFU blog topics around pillar and cluster keywords helped improve engagement across the funnel.

  • 02

    Keywords Analysis: Targeting long-tail AI SEO keywords with lower competition

  • 03

    Internal Linking: Improved internal linking to boost page authority

  • 04

    Technical SEO Improvements: Webflow migration, schema updates, metadata fixes, and audits boosted crawlability, indexation, and engagement.

  • 05

    Off-Page & Backlinking: Off-page submissions drove quality backlinks, improved domain authority, and reduced spam score.

What didn't work?

  • Some experimental content topics had lower search demand

End Result

  • 01 LLM Visibility: Significant improvement in keyword rankings
    • Keyword Ranking - in top 10 position - 5 keywords
    • Share of voice - 42%
    • Cited Pages - 219
    • Citations - 435
  • 02 Impressions: +880K (Massive boost in brand visibility across Google search results)
  • 03 Organic Traffic: 11,301 users (+84.95%). Rapid growth driven by expanded keyword coverage and optimized content, bringing more targeted users from Google search.
  • 04 Direct Traffic: 109,961 users (+ 252.05%). Significant rise as stronger brand presence and improved user experience encourage more visitors to return and access HelloSend directly.
  • 05 Engagement Rate: Improved from 54.89% to 75.12% (More sessions with active engagement, showing increased relevance)
  • 06 Average Engagement Time: +11.76% (From 34 seconds to 38 seconds; visitors are spending more time on the site)
  • 07 Domain Authority (DA): DA increased from 8 to 14 (+75%), indicating a stronger backlink profile and improved authority.
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Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.

Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.