Why Doesn’t Product-Led Growth Strategy Work for B2B SaaS Without a Sales Motion?
It is notable to point out that three-quarters of B2B buyers prefer self-education over salesperson interaction and superior business metrics. PLG companies are very much valued at the public SaaS index, and 83% of public SaaS companies that reached $100 million in Annual Recurring Revenue (ARR) within their first five years utilized product-led growth strategies. …
