Growth-led Email Outreach and LinkedIn Case Study
How iona.ai Generated 16+ MQLs In 3 Months Through Targeted Outreach With growth.cx
16+
MQL’s in 3 Months
3715+
Prospects Contacted
About iona.ai
Iona.ai helps HR and recruitment teams automate pre-joining workflows, including offer management, document collection, background verification, candidate communication, and Day-0 training in a single structured flow..
Pain Points Faced by iona.ai
- Limited awareness among HR leaders about automated pre-joining workflow solutions.
- Difficulty reaching and engaging HR decision-makers and Talent Acquisition leaders through outbound outreach.
- Early outreach campaigns generated low response rates and limited qualified conversations.
- Need to identify and target companies with active hiring needs and background verification (BGV) requirements.
- Requirement to refine audience segmentation and messaging to improve engagement and lead quality.
Website :
https://www.iona.ai/Business Type :
B2B HR Tech
Offices :
India
Industry:
ANY
Ideal Customer Profile :
Regions: India
Buyer Persona: Founders, co-founders, Directors, Managers(40+ years): Head of HR, CHRO, National Talent Acquisition Heads, HR Transformation Leads
Company Size: 5000+ employees.
Challenges they faced
Before implementing the outreach strategy, the main challenges were:
- Difficulty reaching HR decision makers directly
- Low engagement from generic outreach messaging
- Limited awareness of automated pre-joining workflow solutions
- Need to build credibility with HR leaders and recruitment teams
Our strategy & execution
Email Outreach:
We executed highly targeted email campaigns designed to capture the attention of HR and talent acquisition leaders.
Key activities included:
- Built segmented lead lists aligned with Iona.ai’s ideal HR buyer persona
- Personalized messaging focused on reducing HR follow-ups and improving candidate onboarding
Highlighted value propositions such as:
- Automated document collection
- WhatsApp candidate communication
- Background verification workflow automation
Tracked engagement and responses to optimize messaging over time
Followed up consistently with interested prospects to move them into demos and pipeline opportunities.
LinkedIn Outreach:
LinkedIn outreach was used to build relationships with HR leaders and increase response rates.
Highlighted value propositions such as:
- Sending personalized connection requests to HR decision-makers
- Engaging with HR professionals through targeted messaging
- Highlighting Iona.ai’s impact on reducing HR workload and improving onboarding experience
- Consistent follow-ups and conversation nurturing
- Moving interested prospects to product demos and discovery calls
