About Us | growth.cx

The Growth Team Behind Your Next Stage of Revenue

Strategy, execution, and measurement, with a team accountable for the work.

Trusted by 150+ B2B SaaS & Tech Companies

Why we exist

A Strong Product Deserves a Clear Route to Its Buyers

SaaS companies can have a useful product, a capable team, and plenty of marketing activity, and still struggle to build a reliable pipeline.
growth.cx exists to help close those gaps. Our focus is the path from understanding your buyers to reaching them, earning their interest, and creating opportunities your sales team can progress.

Our Approach

Growth Works Better When the Work Is Connected

A continuous learning loop

01

Understand the buyer

↓

Start with the buyer

Your product, ideal customer, buying process, and sales cycle shape the work we recommend.

02

Find the constraint

↓

Build around the constraint

We identify what is limiting progress, visibility, conversion, lead quality, or execution capacity, and prioritize the work that addresses it.

03

Measure progress

↓

Measure commercial progress

We review channel performance alongside qualified opportunities, acquisition costs, and available revenue data. Lead volume is one signal, not the entire result.

04

Learn and improve

↓

Keep improving the system

Buyer questions, campaign performance, and sales feedback inform the next round of content, targeting, and conversion improvements.

↶ Sales feedback informs the next cycle.

Full-Stack Support

The Capabilities Your Growth Plan Needs

Bring the relevant capabilities into one growth plan, with senior direction, a dedicated delivery team, and shared reporting. Start with a focused priority or connect the work through our Full-Stack offering.

Explore Full-Stack Marketing

AI in Practice

AI Supports the Work. Our Team Owns the Decisions.

AI is part of how we research, draft, and report across growth programs. It helps our team process information and move work forward. Senior marketers remain responsible for strategy, customer judgment, and messaging.

Research and preparation

AI-assisted research supports the work of understanding a market and preparing campaign or content directions.

AI assistance

Organize market information

Supports the work

Human responsibility

Decide what matters for your buyers

Accountable for the decision

Human review is part of the process. Strategy, customer judgment, and messaging stay with the team.

Our People

Meet the People Behind the Work

Founder & CEO

Founder’s perspective

Jose Gonsalo

Founder & CEO

Jose founded growth.cx with a focus on helping startups address their marketing challenges. That purpose continues in our work with SaaS and technology teams: connecting marketing expertise with practical execution and a clear business objective.

Connect With Jose on LinkedIn

Specialists Across the Growth Journey

Our team includes specialists in content, SEO, performance marketing, email, design, development, and growth operations. Together, these disciplines connect the strategy to the work buyers actually see.

Good growth starts with the right conversation.

hello@growth.cx

Client Evidence

See How the Approach Shows Up in Client Results

Case result / 01

PPC · GOOGLE ADS · CRO

96%

Decrease in CPC through targeted PPC

AIOTESTS

Performance marketing that cut acquisition cost

Google Search and Display campaigns that lowered CPC and lifted conversion rate for this QA testing platform.

Read AIO Tests' Story

The work connects

Search ads

Conversion

CPC

Case result / 02

EMAIL · LINKEDIN · OUTREACH

16+

MQLs generated in 3 months

IONA.AI

Outreach that built a repeatable pipeline

Targeted email and LinkedIn campaigns that reached HR decision-makers and turned cold outreach into qualified demos.

Read iona.ai's Story

The work connects

Email outreach

LinkedIn

Pipeline

Case result / 03

PPC · SEARCH ADS · CRO

355%

Increase in MQLs through paid search

VISITLY

Paid search that scaled qualified leads

Google Search campaigns that turned near-zero paid traffic into consistent trial sign-ups and demo bookings.

Read Visitly's Story

The work connects

Search ads

Conversion

MQLs

Read More

300+ Founders. Real Words.

Don't take our word for it.

Executive photo

"growth.cx developed a customized growth strategy that included targeted social media campaigns, email marketing, and SEO. They understood our needs and created content that resonated with our ICP. As a result, we saw a 25% increase in sales within just 3 months. The ROI from our investment has been more than worth it."

Thomas Budinick
Founder & CEO · Seattle, USA

Executive photo

"growth.cx has been incredibly thorough in their approach, providing clear and consistent communication every step of the way. They’ve developed a solid, well-structured plan to successfully launch my SaaS, giving me confidence in our marketing strategy."

Scott Jones
Founder & CEO · Metro Detroit, USA

Executive photo

"We’ve been working with growth.cx & their team has consistently delivered outstanding results. Their expertise in SEO, page optimization, keyword integration, and blog writing has significantly improved our online visibility. Their management of Google Ads & social media campaigns has been both strategic and effective."

Shamshad
COO · San Francisco, USA

Executive photo

"growth.cx has been instrumental in building our organic and paid marketing efforts from scratch - right from messaging to consistently generating qualified leads. Their team is incredibly flexible, adapting to our evolving needs, and has become our go-to marketing partner for all strategy execution and growth initiatives."

Arun Menon
Founder & CEO · Mumbai, India

Executive photo

"growth.cx did a fantastic job developing our Webflow website, delivering a fast, intuitive, and high-performing design. Their expertise and attention to detail made the entire process smooth and efficient. They also significantly reduced our spam score from 13 to 2 - truly impressive work!"

Santhosh Kumar
Founder & CEO · Chennai, India

Executive photo

"Working with growth.cx has been like having an extended growth team that helps you execute at a super fast speed. They've been our partner on graphic design & video support as well as some marketing ops. The team is reliable, dependable & very agile. It's been a good experience partnering with them."

Simran Dudeja
Senior Growth Manager · Delhi, India

FAQ

Questions before the call.

Yes, growth.cx works with startups, scaleups, and later-stage B2B SaaS companies. Early-stage startups typically need positioning, messaging, and demand generation to validate traction. Scaleups and later-stage companies usually need help scaling pipeline and improving conversion efficiency. The plan changes with the stage, but the senior team stays the same.

growth.cx builds one connected Revenue Engine instead of selling individual marketing channels like most SaaS marketing agencies do. It combines AI Organic, Performance, Outbound, and Demand Gen & Pipeline into a single system with shared reporting. The work is led by a Fractional CMO who has personally scaled 150+ B2B SaaS companies.

Yes, growth.cx is an AI-native agency. AI helps research markets, prepare drafts, track SEO performance, and monitor how brands appear in AI answers on platforms like ChatGPT and Gemini. Strategy, positioning, and messaging decisions stay with the senior marketing team.

A Fix is a single-channel service, like SEO, content, or cold email, while a Revenue Engine bundles the relevant fixes into one connected system with shared reporting and a Fractional CMO directing it. Fixes plug into what you're already running, but Revenue Engines replace the patchwork entirely. Most clients start with a single Fix and move to a Revenue Engine once multiple channels need to work together.

A Revenue Engine gives you a senior team across every channel for roughly a quarter of the cost of hiring in-house. Building an in-house team costs $10K to $20K a month and takes 3 to 6 months to hire, with no guarantee the specialists work well together. A traditional agency usually solves one channel and reports on activity instead of outcomes.

You can expect measurable lead and pipeline growth within 90 days, with compounding results by month six. The first 30 days cover the audit, infrastructure setup, and quick wins. Days 30 to 90 bring core campaigns live and the first real lift in lead volume. By month six, growth becomes sustainable, acquisition costs drop, and the pipeline stabilizes.

growth.cx doesn't publish flat package prices because the right channel mix depends on your stage and goals. As a benchmark, clients typically pay around a quarter of what an equivalent in-house marketing team would cost to build and run. Bring your current numbers to a call, and we'll scope a package against them.

90 Days to Pipeline

Every Quarter Without a Fix Costs You the Next One.

Pipeline gaps compound. Buyers you miss today become competitors’ deals tomorrow. Bring your funnel, forecast, and hardest GTM question. We’ll show you what’s breaking and what it’s costing you.

Book a Revenue Strategy Call →

Skip the pitch. Bring your funnel. We’ll show you where the gaps are.