Growth-Led Full-Funnel Case Study
How growth.cx used SEO and Paid Ads to improve visibility, capture demand, and uncover new growth opportunities for Impulze.
About Impulze
Impulze is an AI-powered influencer marketing platform that helps brands discover influencers, analyze creator performance, and manage influencer marketing campaigns more effectively.
Challenges Faced:
- Increase visibility among potential buyers
- Capture demand from high-intent searches
- Build authority in the influencer marketing category
- Create content that supported different stages of the buying journey
- Identify which audiences and markets had the strongest growth potential
Our Objective:
growth.cx partnered with Impulze across SEO, content, and performance marketing to build a stronger foundation for scalable growth.
The objectives were:
- Improve search visibility for valuable influencer marketing keywords
- Create content that attracted and educated potential buyers
- Increase organic traffic from relevant audiences
- Expand category presence across competitive searches
- Use performance marketing insights to identify high-potential audiences and markets
- Improve lead quality by focusing on stronger intent signals
Our Strategy & Execution
1. Building Organic Visibility Through SEO
growth.cx developed an SEO strategy focused on improving visibility across influencer marketing searches where potential customers were actively looking for solutions.
The approach included:
- Keyword research based on buyer intent
- Technical SEO improvements
- Search optimization for commercial keywords
- Competitor analysis to identify content opportunities
- Building visibility beyond branded searches
The focus was not just ranking for more keywords, but appearing where potential customers were already searching for influencer marketing tools and platforms.
2. Creating Content That Captured Buyer Intent
SEO performance depended on creating content that matched what potential buyers were looking for at different stages of their decision-making process.
growth.cx built a content strategy focused on:
- Bottom-of-funnel comparison content
- Solution-focused articles
- Influencer marketing guides
- Commercial search opportunities
3. Using Performance Marketing to Identify Scalable Acquisition Opportunities
Performance marketing was used as a strategic channel to understand customer behavior, validate acquisition opportunities, and improve lead quality.
Instead of optimizing only for lead volume, growth.cx focused on understanding:
Audience Fit
Identifying:
- Which customer segments showed stronger intent
- Which audiences aligned better with Impulze’s offering
- Which messaging attracted higher-quality prospects
Market Potential
Analyzing campaign response to uncover:
- Markets with stronger demand signals
- Audience segments worth prioritizing
- Opportunities for future paid acquisition scaling
Lead Quality Improvement
- The focus moved beyond generating enquiries toward attracting prospects with stronger buying intent.
- This helped Impulze build a clearer understanding of where future marketing investments could generate better returns.
End Result
Organic Search Growth
growth.cx helped Impulze increase its presence across valuable influencer marketing searches, allowing the brand to reach more potential customers actively researching influencer discovery and analytics solutions.
- Organic traffic grew by 47% in 6 months, increasing from 3,007 to 4,407 visitors.
- Search impressions increased by 86% in 6 months, growing from 265K (March–August 2023) to 494K (September 2023–February 2024).
- Organic clicks increased by 21% in 6 months, growing from 3.74K to 4.54K.
- 708 new keywords started ranking
New High-Potential Markets Identified
Apart from key markets like North America, the UK, and APAC, we also identified additional low-CPL potential markets, including:
Case Studies
Key Services : Branding, Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing.
Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing
Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.