Growth-led SEO and Content Marketing Case Study

How UrbanVault Grew from 79 to 234 Top Ranking Keywords Through SEO

234+

Keywords ranking in the top 20 across Bangalore office searches

62%

engagement rate driven by high-intent commercial traffic

2x

growth in Google Search impressions within 3 months

Urban Vault

Urban Vault is a Workspace-as-a-Service provider offering fully managed, long-term, custom-built office spaces for fast-scaling companies.

Pain Points Faced by Urban Vault

Low organic visibility for high-intent commercial office space searches in Bangalore.
Limited rankings for competitive keywords such as managed office space and enterprise office solutions.
Lack of a strong SEO foundation, including missing metadata, schema implementation, and technical optimization.
Absence of location-specific landing pages targeting major business hubs in Bangalore.
Weak content strategy with minimal blogs addressing commercial real estate search intent.
High volume of unqualified enquiries due to poor keyword targeting and lack of ICP focused messaging.
Strong competition from established workspace providers dominates search results.

Website :

https://urbanvault.in/

Business Type :

Managed Office Space Provider

Offices :

Bangalore, India

Industry:

Commercial Real Estate / Flexible Workspace Solutions

Ideal Customer Profile :

Regions: Bangalore (Primary)

Secondary (expansion): Hyderabad, Pune, Gurugram

Buyer Persona: Founders & CEOs, HR Heads, Admin Managers, Operations/Facility Managers, Enterprise CXOs

Domains: Office Space, Managed Workspaces, Coworking & Shared Workspaces, Enterprise Workspace Management, Commercial Real Estate (CRE)

Company Size: Mid-market businesses (201–500 employees)

Our Observations & Challenges

01
No strong SEO foundation (metadata, schema, and alt tags missing)
02
Zero or very low organic leads
03
High volume of unqualified enquiries
04
Weak presence for critical commercial keywords
05
Pages lacked proper keyword targeting
06
Competitors (IndiQube, BHIVE, Awfis, SmartWorks) dominated SERPs
07
No scaling content pipeline for blogs or landing pages
08
Sitemap & indexing issues affected discoverability
09
No city-based landing pages for future expansion
10
Inconsistent tracking in GA4/GSC

Our Strategies

Build a complete SEO roadmap (3–6 months)

Optimize core landing pages for high-intent commercial keywords

Add city landing pages (Bangalore + future locations)

Fix all technical issues (schema, alt tags, canonical, robots, sitemap)

Create a content strategy for:

Coworking
Managed office spaces
Commercial real-estate search intent

Publish SEO-optimized blogs for ranking + discovery

Build 40–50 diversified backlinks per month

Improve lead quality by targeting ICP-specific search terms

Set up MS Clarity for behavioral tracking

Use GA4 & GSC to measure queries, conversions, and impression growth

Our Execution:

Technical SEO

Fixed metadata, H1 issues, and missing descriptions

Implemented LocalBusiness, Breadcrumb, and Blog schema

Repaired sitemap errors and ensured proper indexing

Fixed 50+ missing image alt tags

Optimized canonicalization across pages

On-Page SEO

Optimized service pages with targeted keywords

Added Bangalore-based keyword clusters

Built location pages (HSR, Koramangala, Indiranagar, Whitefield)

Improved page content structure, internal linking, and readability

Content Marketing

Created & optimized 20+ blogs

Targeted commercial + informational Real Estate keywords

Built content silos around managed office spaces & coworking

Off-Page SEO

40–50 backlinks per month from:

Quora
Reddit
Medium
Social bookmarking
Article submissions
Relevant business listings

Strengthened domain authority & credibility

Tracking & Reporting

Set up MS Clarity for heatmaps

Improved GA4 tracking for “Request a Call” buttons

Fixed 404 redirections

Monthly reporting on impressions, rankings, and traffic

What worked?

01
Rapid improvement in search visibility
02
Commercial-intent rankings improved across Bangalore keywords
03

Metadata & schema fixes increased CTR and indexing
04
Blogs began ranking faster due to a strong cluster strategy
05
Backlinks improved the domain authority steadily
06
User engagement insights from MS Clarity helped refine pages
07
Better lead quality (more enterprise-level enquiries)

What didn't work?

Quick-win rankings were not possible for high-competition keywords
Some pages took time to index due to earlier sitemap issues
Unqualified coworking queries still appeared (due to industry overlap)
Delay in Hyderabad/Pune page performance (no physical offices yet)
Heavy competition from established players like Awfis & IndiQube slowed ranking growth

End Result

Overall, the SEO activities delivered consistent month-on-month growth, expanding both visibility and conversions for UrbanVault.

01

Impressions: Significant rise from 4,180 (Feb W1) to 8,430+ by April, showing strong visibility growth.
02

Top 20 Keywords: Massive growth from 79 (Feb W1) to 234 (Apr W2), showing great ranking improvements.
03

Top 50 Keywords: Increased from 67 to 272, demonstrating wide keyword coverage.
04

Top 100 Keywords: Jump from 194 to 381 indicates expanded SERP footprint.
05

Engagement Rate: Improved from 53% to 62.11%, showing better user experience.
06

Session Duration: Stable user engagement around ~2m+ average.
07

Organic Traffic: Jumped from 156 to 200+, reflecting improved overall organic performance.

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Key Services : Website UI, Content Marketing, Messaging, Positioning, Wordpress Development, SEO, LinkedIn Growth, Outbound Marketing

Key Services : Branding,Website UI, Content Marketing, Messaging, Positioning, Wordpress Development.